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THE PITCH. A delegate studies the exhibits (left) at the 19th Advertising Congress, which ends today at the Waterfront Cebu City Hotel. (Sun.Star Cebu/Alex Badayos) |
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Ad creatives bask in Araw Awards glow
LESS fanfare, more substance was how one delegate described the 19th Advertising Congress. But to the creatives of the Philippine advertising industry, what matters most are the outstanding advertising achievements of the previous year, which the Araw Awards honors. Held at the Waterfront Cebu City Hotel Plenary Hall last Saturday, the ceremonies, brimming with cocktails, costumes, and winners, still proved the perfect punctuation to the biennial event. {Full Story} |
Multimedia is the message
KEEPING in touch with consumers has become more challenging for the media in the wake of technological advancements, forcing radio, television and print to compete with alternative ways of communicating. {Full Story} |
RP's brand needs polishing
FILIPINO workers may be highly skilled, but unless government solves issues affecting the country's competitiveness, making inroads in the world market will not be easy. {Full Story} |
Delicacy shops, bars cash in on Ad Congress
DRIED fish storeowners Esther and Guiller Ceballos anticipate a busy week, as Cebu again hosts the Philippine Advertising Congress. {Full Story} |
Ad Congress focuses on global stage
ECONOMIC activity in Cebu is expected to pick up until the end of the week, as the three-day 19th Philippine Advertising Congress kicks off today at the Waterfront Cebu City Hotel and Casino. {Full Story} |
Fewer sponsors, room shortage for 19th AdCon
Despite fewer sponsors, the 19th Philippine Advertising Congress (PAC) will kick off in Cebu City today. Mary Ann Alcordo Solomon, the Cebu coordinator of the 19th PAC, said yesterday that everything is set for the big event, which will be held in Cebu for the fourth time. {Full Story} |
Media and advertising
By Bobby Nalzaro
The 19th Advertising Congress will open today with the theme, “Ready for the World.” An estimated 3,000 delegates from the advertising industry, most of them media buyers from big corporations and media executives will converge for the four-day activity at the Waterfront Hotel Lahug. {Full Story} |
P100M benefit expected from Ad Congress
By Cherry T. Lim
Cebu stands to rake in some P100 million by hosting the Advertising Congress (Adcon) again this year, an event some quarters have said rivals only the Sinulog in pomp and money spinning. {Full Story} |
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