Wednesday , April 25, 2018

Firm to highlight Kapampangan culture, heritage

CITY OF SAN FERNANDO -- Aside from stimulating further development here, the multi-billion township project of Megaworld Corporation is set to highlight Kapampangan culture and heritage through building design and landscape.

Megaworld Pampanga first vice-president for sales and marketing Eugene Lozano during the formal launch of the mega township project said P30-billion infrastructure project is envisioned to be Pampanga’s iconic central business district.

The “capital town,” which is strategically located near the Pampanga Provincial Capitol, will be home to residential and business process outsourcing office towers, civic and institutional facilities that will highlight neoclassical and art deco architecture, reflective of Pampanga’s historic rows and heritage houses.

The township’s first product, Shophouse, will be a 1950’s post-World War II era-inspired hub that will remind Kapampangans when the province’s economy catapulted through the patronage of local and international tourists, and American soldiers who remained in town for a very long time, Lozano said.

He added that San Fernando City will also provide a platform for Kapampangans to showcase their artistry and craft, especially in lantern-making, through their amphitheater and events trade hall.

“Since a big amount of our export products are coming from the this region, we will have an events trade hall where designs, lifestyle, arts and other related can do exhibits in one place. This is where local and international trade halls can be hosted to showcase the excellence of Kapampangan artistry,” he said.

As part of paying tribute to the iconic Pampanga Sugar Development Corporation whose former site will now house the Mega Township, the capital town will also feature a museum dedicated to the sugar mill where various historical artifacts will be displayed. It has also retained the symbolical chimneys of the sugar mill.

Lozano also assured local businessmen that they will not be left behind as an avenue will also be allocated for them to promote their respective businesses.

“We’re here to instil a renewed pride among Kapampangans as they hold their head high and say, ‘Welcome to our Town’,” Lozano said.