Friday , June 22, 2018

MSMEs urged to embrace tech

TO help micro, small, medium enterprises (MSMEs) achieve their full potential in today’s digital economy, Acer Philippines brought to Cebu its first forum that tackles the role of technology in economics.

“MSMEs have significantly contributed to the country’s economy by creating jobs and opportunities at the grassroots level. We believe the best way we can support the growth and expansion of this sector and other industries is to introduce to them the benefits of technology transformation,” said Carren Garcia, Acer Philippines senior commercial sales manager.

Garcia said the Techonomy Forum aims to support Cebu’s thriving economy by offering value-adding though leadership platform. The forum is also in partnership with Microsoft Philippines.

“We believe having this platform supports broader efforts and initiatives to make the Philippines become more tech-advanced and globally competitive,” she said.

Central Visayas has the fourth most number of MSMEs in the country, with more than 50,000 enterprises, according to the Department of Trade and Industry. The sector employs more than 200,000 workers.


Acer Philippines said that with the looming adoption of automation and data sciences as an industry in the coming years, digital transformation has become an urgent necessity for businesses.

“Technology has leveled the playing field for everyone,” said Gibson Lin, global chief trainer for Acer Cloud Technology. “The best businesses are now the ones that actively utilize innovations like cloud and internet-of-things to gain customer insights and streamline operations.”

Lin said their thrust is to enable businesses to unlock new possibilities through the infusion of software, hardware and services.

In a separate forum, Presidential Adviser for Entreprenuership Joey Concepcion said the expansion of the digital economy will force MSMEs to restructure the way they do business.

He said one way to help them overcome challenges brought about by the shift to digital economy is to introduce them to better technologies or help them be present online.

“The sari-sari stores are here to stay for so long as there is extreme poverty. However, the transition to digital economy is going to be a game changer. The future is going digital,” said Concepcion during his talk at the Visayas Area Business Conference last Friday, hosted by the Cebu Chamber of Commerce and Industry and the Philippine Chamber of Commerce and Industry.


Concepcion said that with the changing business landscape, stakeholders who want the MSME sector to grow should help them scale up and plug them into the supply chain of large corporations.

He noted that mentorship, providing financial and technical resources, and market access will help them grow and participate in the global production.

Concepcion said while the brick and mortar business remains active in the Philippines, MSMEs should start moving forward while slowly transitioning to the digital marketplace.