Kilay for a cause

IF you have not yet tried having your brows professionally done, now is the best time to finally try the professional brow waxing services at the Benefit Cosmetics brow bar. For the entire month of May, Benefit donates proceeds from its brow services to its Bold is Beautiful program empowering women around the world.

With this program, “kilay is life” takes on a whole new meaning. One hundred percent of the P700 you spend for your brow service will go toward the Mano Amiga foundation, which aims to give girls and their mothers a chance at a better life by funding school supplies and livelihood programs.

Benefit Cosmetics Philippines carefully chose Mano Amiga as their partner foundation, which provides international-standard educational and training programs to help lift families out of poverty. Through education, mentoring, and teaching beneficiaries how to build their own livelihood, the program aims to help beneficiaries from less privileged communities find their way to financial stability and self-sufficiency.

Helping women empower other women comes naturally to Benefit, as the brand has been encouraging women to be braver and bolder since it was founded 40 years ago. The Bold is Beautiful campaign was launched in 2015 and has since raised millions of dollars for different charities worldwide.

Hurry to the Benefit Cosmetics boutique in SM Seaside City, as you still have a week to raise those perfect arches while raising up someone else’s life. What could be more beautiful than that?