HMR Philippines Inc., the country’s leading retail, trader and auctioneer, on Saturday opened its first industrial shop under the Schaffen brand. The newly-opened store, located at Dau, Pampanga, is the first Schaffen store in the Philippines.
The momentous event for the Australian roots company was held just a day after the official Australia Day.
According to HMR Category and Brand Manager Ria Enriquez, the launching of the store marks the beginning of the company’s thrust to make Schaffen the go-to brand of every professional tradesman for all industrial needs.
“HMR Philippines is starting the year strong by putting up our first specialized store, providing an array of products with the goal to recognize and power all ingenuity in the market—for all projects—whether home-based or professional,” she said.
“Schaffen is a brand inspired by German quality and excellence, so everything that we offer are guaranteed efficient, well-designed, and developed intentionally to provide solution to everyday tasks,” she added.
She furthered that as its credo, the brand gives priority to product durability, guaranteed to ‘Get the job done!’ as is their campaign handle.
With a diverse range of product lines, the Schaffen store is a tradesman’s one-stop-shop. The 150-square meter store offers extensive array of high-quality power tools, hand tools, and generators, among others.
Enriquez disclosed that with HMR’s commitment to power projects, big or small, and help customers shape and create their ideas with ease, the company is expanding to other key areas in the country.
“We are planning to open two more Schaffen stores in March. And hopefully another one before the end of the year,” she noted.
Strategically located at the HMR Auctions’ compound in Brgy. Duquit, Dau, Mabalacat, a go-to destination for plant equipment and machinery, HMR Philippines’ first Schaffen store packs convenience with reliability—guaranteeing only the highest standards essential in the industry.
The is open from 8am to 5pm, Monday to Saturday. For more information, deals, and upcoming events, visit www.facebook.com/SchaffenTools or call (+63) 906 472 2466 and look for Titus Sanchez.