Wednesday , June 20, 2018

Business schools urged to update curriculum

UNLESS universities make technology a strong part of the business curriculum, the country’s future entrepreneurs would be left stranded in the past.

This is the observation of De La Salle University professor Benito Teehankee, who urged schools to update their curricula, in line with rapid technological advancements that are already disrupting the way people do business, communicate, work and live.

Teehankee said big corporations all over the world have deployed technology in ways that aren’t covered yet in the current business education progroams.

But he said schools now are reviewing their curricula and that the Commission on Higher Education (Ched) has already updated the standards for business education and strengthened the role of information technology.

However, Teehankee was quick to point out that the progress still depends on the knowledge leadership of the faculty.

“They have to play a leadership role in making technology central in the way we teach business,” said Teehankee, also a member of the University of San Carlos (USC) board of trustees.

“The faculty and students can strategically learn how to use technology in ways that can enhance business for the common good,” he added. “We need to train our students to use technology to make real value creations.” Teehankee was one of the speakers during the first day of the SBE-ICBE 2018 International Conference on Business and Economy sponsored by USC at the Waterfront Cebu City Hotel and Casino.

With the kind of millennials the country has, whom Teehankee described as voracious consumers of technology, they can create tools or technology solutions that help address the pressing concerns of the country.

“Waze as a tool to manage traffic is something that the Filipinos could easily make, if only venture capitalists, computer science and business students have come together early on,” he said.

Moreover, as the world is bombarded with so much disruption, the De La Salle professor reminded teachers they should not teach business as if business is as usual.

“It is business as unusual. Business models have been turned upside down and the changes we will see in the next five years will be nothing like the changes we have seen in the last 30 years. Business has to lead this process and should work with other sectors in the academe. Our goal should be to help human beings flourish and maximize their potentials,” said Teehankee.

Aside from placing technology at the forefront of education, Teehankee believes infrastructure also pay a crucial part in capacitating the country’s future business leaders.

“We need to maximize our capacity to deploy technology to serve more people and hopefully the infrastructure push of the our government could help us. Because even if we are most connected people in terms of IT, we are one of the most disconnected in terms of infrastructure...These two things have to work together,” he said.

Meanwhile, Challoner Matero, dean of USC’s School of Business and Economics, said USC has started integrating its entrepreneurship programs with the other schools in the university to equip and prepare students in the real world of business. (KOC)