OLX expands in Cebu; targets 1M new online sellers

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Thursday, May 22, 2014


CEBU CITY -- OLX.ph (Online Exchange), formerly Sulit.com.ph, the Philippines' leading buy and sell website, expands in Cebu City.

Couple RJ and Arriane David who started Sulit.com.ph with a meager capital of P2,400 using their house as their business center, launched OLX, its new brand name yesterday along with its driven Cebuano team led by OLX Cebu senior marketing manager Regina Aguilar at Cebu Grand Convention Center.

OLX.ph opens physical offices in key cities outside Metro Manila starting with Cebu this year, bringing OLX's mission closer to the Cebuanos.

They aim to encourage a million sellers and further hopes to invade Bacolod, Iloilo and Mindanao.

"The brand named was changed from Sulit.com.ph. to OLX.ph as a representation of our commitment to change how Filipinos perceive online selling. It also reinforces the great feeling of being able to get value from items that are just gathering dust in your home," said RJ David, OLX managing director.

This came after the couple closed an investment deal with Naspers, a South Africa-based multi-national mass media company with businesses holding leading market positions in different regions of the world.

The rebranding is simply a name change, David explains.,All things sellers and buyers came to love about Sulit, such as wide variety of listings, free ad posting and multiple seller choices will still be reflected on OLX.ph.

OLX.ph encourages Cebuanos to take a second look inside their homes. Their potential wealth might be taking the form of unused handbags, clothes, books, speakers and appliances all hiding in plain sight, he said.

Everyone can earn money from these unused personal items by joining OLX's "Yesss, Yaman!" movement and becoming part of the next one million Filipinos selling their second hand items on OLX.ph.

He added that,"Filipinos do not have much of a tradition of selling second hand items so that most households end up with a clutter of items that are no longer used. If sold, this can turn into real value which people can use to buy new things. All they need is to take a photo of the item that may still be of value to others then post it on OLX.ph. They can also use their mobile phones to post an ad using OLX application available for iOS and Android users.

Through the Yesss, Yaman! Movement, Cebuanos will not only earn an extra cash, they also free their homes with more spaces and nurture their entrepreneurial spirit.

OLX.ph Philippines is committed to change how Filipinos perceive online selling and encourage them to join the millions of people around the globe who have already used OLX to sell their things, said Me-anne Bundalian, AVP - OLX Phils.

Moreover, Aguilar said that she takes pride for this opportunity of making the Cebuanos lead the way.

"I am overwhelmed with this move and I am happy that as a Cebuano, I'm here to introduce OLX to you. The launching of OLX.ph here will serve as a gateway to the Visayas and a bridge to Mindanao," she said.

Published in the Sun.Star Bacolod newspaper on May 22, 2014.

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