‘Isyu Subong’ raises bar of excellence

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Monday, December 3, 2012

THE men and women behind GMA Bacolod's "Isyu Subong" vowed that, as their show now airs back-to-back with multi-awarded news program 24 Oras, they will level up to the expectations of their viewers.

During the press conference last Saturday, executive producer Ashley Liza said they will continue with more in-depth features on which the show built its following, adding that they will also include more incisive news, both local and national.

Host Katherine Valencia, who specializes on education and environmental issues, promised viewers that she will still pursue her advocacies and assured that she will deliver more comprehensive coverage of the issues.


For his part, host Adrian Bobe disclosed that, in their brainstorming session two years ago, he decided to concentrate on building the image of a newscaster to whom the viewers can relate with and can approach with their problems.

GMA Bacolod's Isyu Subong
GMA Bacolod’s “Isyu Subong” hosts Adrian Bobe, Gretchen Varela and Katherine Valencia with executive producer Ashley Liza nd station manager Cristina Magbojos talk with their colleagues in the Bacolod media during the press conference last Saturday for the show’s back-to-back airing with GMA’s multi-awarded news program 24 Oras. (Gilbur L. Guarte)

He narrated an instance when they featured a child who needs a nebulizer.

"Within an hour after the show was aired, a donor called and pledged to provide the money for the nebulizer," said Bobe, adding that being the bridge in bringing help to those in need is one of his most fulfilling experiences as a host of the show.

Since the show devotes 15 full minutes for its outreach program, it can build more empathy among its viewers and provide greater chances of assistance for their intended beneficiaries, Bobe pointed out.

Fellow host Gretchen Varela admitted that, after its two year run, Isyu Negrense has definitely made its impact on Negrense society but she preferred not to elaborate on such an unquantifiable matter.

"We do touch individual lives - those whom we help through our show and those viewers whose generosity came to the surface after seeing the beneficiaries we feature in our shows," she said.

Having the program aired back-to-back with 24 Oras will definitely help their ratings, as the spill-over viewership will mean more people watching Isyu Subong, according to Bobe.

Valencia said being juxtaposed with 24 Oras, which is already an institution in the news industry of the country, is a very big challenge but she assured their viewers that the hosts will level up to expectations.

GMA invested more than P50 million to upgrade its facilities in the province, particularly its transmission tower at Mt. Kanlandog, said station manager Cristina Magbojos.

She added that GMA Bacolod now reaches almost the whole of Negros Occidental. Its shows can also be viewed in some parts of Negros Oriental, the whole of Guimaras, parts of Iloilo and in parts of Cebu facing Negros.

From a viewership of around 145,000 households in 2011, the station is now watched by more than 400,000 households in the province.

Year-on-year, its sales registered a more than 50 percent increase from 2011 levels and its sales force has exceeded its 2012 target by about 85 percent.

Published in the Sun.Star Bacolod newspaper on December 03, 2012.


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