AS A way to celebrate “30 Years of Smile” through the MassKara Festival, LG Electronics inaugurates Thursday its first mobile concept shop in the Visayas, particularly here in Bacolod City.

“We have all the reason to smile as we bring a variety of LG mobile phones through a concept shop here in the City of Smile,” said Richard Javier, mobile communication division head of LG Electronics Philippines.

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“Our new store allows us to engage with and serve more mobile phone consumers, who are always on the lookout for stylish and technologically-advanced handsets.”

Based on a thorough study of consumers and of the market, LG found that people’s buying behaviors had changed somewhat and are now based more on rational criteria. Essentially, people are spending more time evaluating products before making a purchase, to ensure they are happy and fully satisfied with the item.

“You cannot create one handset that satisfies the needs of all consumers. This makes it essential for a place to be accessible to offer handsets specifically tailored to how consumers use and want to use their mobiles, which is what the LG Mobile Concept Shop is for,” Mr. Javier enthused.

In the LG Mobile Concept Shop, consumers can get a feel of LG’s current handset lineup and a chance to take a peek at upcoming models. From here, they can see the right phone with the right look and features for them.

Located at Unit 223 2F Northwing, West Bridgeway, SM City Bacolod, the shop is in line with LG’s overwhelming global success; hence the company is further extending its reach and strengthening its position as a top-tier mobile phone manufacturer in the country.

Various models such as the most affordable full touch-screen Cookie and a multimedia powerhouse feature-rich Arena with new S-Class UI further increased LG’s presence across the board.

The LG Cookie, in particular, has sold over five million units worldwide. In the Philippines, LG’s Viewty, Chocolate, Cookie, QWERTY keypad messaging phone KS360, Arena, and now the LG GD900 Crystal are all certified best sellers. LG GD900 Crystal is the first transparent design handset currently available in the market.

Similarly, the company has opened its first set of LG Mobile Concept stores in prominent malls in Metro Manila. The first stores to open officially can be found in the Cyberzone areas of SM Annex North Edsa in Quezon City and SM Megamall in Mandaluyong City. Additionally, LG mobile phones are showcased in the company’s first and newly opened concept store, located in Robinsons Galleria in Ortigas Center, Mandaluyong City.

Investments are also underway in other areas before the year ends, as LG plans to reach out more discerning consumers in the Visayas and in Mindanao.

“With the opening of the mobile concept stores, LG Electronics is confident it will gain increased market share as it continues to make its presence felt to more consumers all over the country,” Javier said.

LG Electronics Inc. is a global leader and technology innovator in consumer electronics, mobile communications, and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world.

With 2008 global sales of US$44.7 billion, LG is comprised of five business units – home entertainment, mobile communications, home appliance, air conditioning, and business solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners, and washing machines.

LG has signed a long-term agreement to become both a global partner and a technology partner of Formula One. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone, and data processor of this global sporting event. For more information, visit www.lge.com. (Press release)