Going festive at GMA Bacolod Partner’s Night-A A +A
By Betsy Gazo
Tuesday, December 3, 2013
AS USUAL, GMA Network’s annual Christmas event came early. This year’s affair was held on November 22 at Sugarland Hotel and although there was a promise to keep it simple in the light of the recent Yolanda effect, the fiesta theme didn’t diminish the excitement and glitter of the evening.
Kapuso Stars who were flown in to glitz it up were promising young actor Alden Richards, Kapuso actress Andrea Torres, R&B Princess Kyla and five-time Platinum awardee Julie Ann San Jose, and funny duo hosts Boobay and Pekto.
The ballroom was filled with familiar faces from different industries in Negros Occidental, including local government units, tourism, and media. Despite the toned-down atmosphere, the Kapuso talents livened up the evening and drew in the crowds. The entrance door to the ballroom, in fact, had fans blocking it just so they can take a good look at their idols and document their performances with their cameras. It was like being at the GMA studio at their Quezon City headquarters. Imagine watching the stars perform right before their eyes! They sure were in for an exciting surprise that night.
Oliver Amoroso, GMA Regional TV assistant vice president for regional sales and marketing, manifested through a well-prepared audio-visual presentation how GMA Network helped the typhoon victims at Tacloban City and showed to the audience what the local GMA station did to reach out to the affected northern Negros areas such as Cadiz and Sagay cities.
He also highlighted the Filipino’s strength and resilience amidst adversity and recounted his experience in the typhoon-ravaged areas where the locals invited them to come to their upcoming fiestas despite the difficulties. Mr. Amoroso also took the opportunity to thank all for generously contributing to GMA Kapuso Foundation and GMA’s relief operations and the activities that generated over P153 million (‘til that date) and still counting. He also unveiled the network’s 2014 Fiesta Natin ‘To campaign and GMA’s plans to support over 146 festivals next year and stressed how the festivals will always be a part of Filipino culture despite the challenges.
On her part, Tina Poblador-Magbojos, the sales and marketing officer of GMA TV 13 & 30 Western Visayas, delivered to us a very sober message that night.
Here is an excerpt: The recent turn of events has humbled us and made us realize the significant role that responsible media plays in nation-building. It really goes beyond bringing accurate and balanced information so our viewers could make wise and informed decisions. More importantly now than ever, it is to bring our people together…to build linkages where there are gaps…to get our hands dirty and bring help where it is urgently needed. To be ambassadors of faith, hope, joy, peace and love to where there is desperation, hopelessness, sadness, tragedy, and violence…to be a beacon of light where there is darkness.
To us folks who are kilometers and islands away from where the disasters are, media bridges the distance and keep us aware of events. The early footages of Yolanda’s devastation brought tears to my eyes. Then, when images where shown how aid of all kinds from all over the world started pouring in, that’s when I cried the hardest for it only concretized the fact that our community has gone beyond our archipelago. International borders dissolved in the face of disaster.
When media harnesses its powers to turn the dismal into delight, to bring in the positive in order to blot out the negative, and to open doors and windows into the lives of others so that the rest of the world may see, it carries out its responsibilities to the fullest where it not only informs but also betters lives.
Published in the Sun.Star Bacolod newspaper on December 03, 2013.