BACOLOD City officials launched the official logo of the city’s 80th anniversary at the Government Center Monday, March 12, with a theme "Bacolod City @80: Full Speed Ahead."
Mayor Evelio Leonardia, overall chairman of organizing committee, said the logo was created by graphic designer Jinky Joy Besa, a creative director of Designer Seven, managing director of Holysoft Studios Inc., former faculty of La Consolacion College-Bacolod and the author of LCC-Bacolod Bachelor of Fine Arts Major Digital Media Arts and member of the Board of the Sugar Code.
"It took us time to look around and tried to explore, and finally we discovered the right talent to do the job. We are so fortunate that in our city we have talents like her and she's one of the bests," he said.
The “Bacolod City @80 logo” symbolized by “The Swish,” “The Ribbon,” and “The Smile.”
The swish symbolizes the journey that started from the first settlement of Magsungay River in the 1500s to the bakolods of Kamingawan. It symbolizes the humble beginnings of Bacolod. The end that goes down symbolizes the resilience of local soldiers and heroes who fought and won the war with the Spaniards using creativity and cleverness. It also symbolizes the emotional and economic hardships that Bacoleños have experienced in the past.
The ribbon symbolizes the steadfast journey from the Charter of Bacolod to the current progressive city and bright future she is pursuing. It also shows how steadily Bacolod continues to raise herself on all fronts of progress to create a globally competitive city.
The smile symbolizes Bacolod, the City of Smile! Often both foreign and local guest truly say Bacoleños are kind, happy, and sweet. Through the years, the smile is linked to the act of resilience of the Bacoleños through MassKara Festival.
Besa said she is thankful to the city officials for giving her an opportunity to design the logo.
“It took us many sleepless nights to finalize this. This logo is an emotional logo because it took me also to the journey I had when I first parted here in Bacolod when I was in high school. Seeing Bacolod progress is really very inspirational, especially for me because I'm not really a native of Bacolod but I grow up here and I intend to have a very beautiful future for my children. I really find the theme full speed ahead not only a promising but very important and appropriate for the time," she said.
Leonardia and Councilor Em Ang said they are thankful to Besa for making the logo for free.
"We are very fortunate that she volunteered to design the logo. It looks simple, but it took a lot of time and several revisions before it was finalized. It takes so much effort and a lot of research. Her creativity coupled with the knowledge of the history of Bacolod...all of this were put into considerations and it was studied by Besa and we are thankful that she's donating her talent for the city," they said.
They added the logo will be used for the year-long anniversary.
Published in the SunStar Bacolod newspaper on March 13, 2018.
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