Editorial: The name game

It’s a downright shame
that the tourism slogan turned out lame.
People were amazed to what became
of Wow Philippines’ fame?

Why the sudden change to something that’s blatantly plain,
like it’s picked out from a nitwit’s brain?
Pilipinas kay ganda may have a noble aim,
but on the other hand, it has a double-edged name.
Even its new web domain,
can be one letter short of a pornographic chain.

Now the people holler with disdain,
‘for crying out loud, hear us complain!’
How can our tourism attain
an internationally renowned acclaim,
when the slogan is tastelessly worded in vain?
Beautifulpilipinas, how can we hope to obtain
our women’s dignity maintain?

Even the logo has a similar frame:
compare it with Poland’s, it nearly looks the same!
Yet nobody seems willing to take the blame –
Oh, indeed what a shame,
this ridiculous name game.