Tourism department: Foreign promotion of Philippines a must

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Thursday, March 3, 2011


STILL recovering from criticisms on their previous promotional campaign, the Department of Tourism (DOT) is now ready to beef-up domestic and foreign tourism.

Science and Technology Secretary Alberto Lim said preparations for their local tourism promotion entitled “Pilipinas, Tara Na” is already underway.

Lim said the song “Tara na Biyahe Tayo,” which was performed by famous singers in the country, will be uploaded in popular video website Youtube to further encourage tourists to visit scenic spots in the country.

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This is despite criticisms the agency received on the Pilipinas Kay Ganda campaign last year.

Lim said they have around P50 million allocated for the promotion of domestic tourism, which contributes to close to 23 million tourists yearly.

He did not discount the huge contributions of the international tourism market where a whopping P500 million is allocated by the department for promotions.

He added they are sticking with the Wow Philippines slogan for the international promotions. (JM Agreda)

Published in the Sun.Star Baguio newspaper on March 04, 2011.

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