City inks pact with call center

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Wednesday, April 27, 2011

THE public will see more of this call center company.

Soon, fare matrices, garbage cans, jeepney sign posts, vests of street sweepers and garbage collectors and waiting sheds will bear Sitel’s logo, a call center company based at the Loakan economic zone.

Considered Baguio City’s biggest employer Sitel regional Human Resources manager Emil Ching said the donation is part of the company’s corporate social responsibility.


He said this is Sitel’s way of giving back to the Baguio community, which contributed to its success since it began operating in 2004, with only 35 employees.
The memorandum of agreement (MOA) between Sitel, the City Government and transport officials was formalized in simple ceremonies yesterday in Camp John Hay.
Ching said the donation is to also expand the call center’s marketing capacity and possibly to invite more people to apply in the call center.
Ching said the company is not threatened by the increasing number of call center companies in Baguio, as it helps steer Baguio’s economy.
“It is not something we are afraid of. We are just making our presence felt,” Ching added.
Sitel vice president for human resources Haidee Enriquez said a more aggressive marketing campaign this year is part of their growth strategy this year.
After Baguio, Enriquez said they are branching out in Poro Point, La Union and in Manila for those who could not be accommodated in Baguio.
In its MOA with the City Government, Sitel will repaint 15 waiting sheds at the CBD and will sponsor the tailoring of 169 vests for street sweepers and garbage collectors.
The City Government, on the other hand, is under obligation to prepare the design and color of the vests as well as choose the color of the waiting sheds.
In its agreement with the Public Transport Affairs Office Sitel will pay to a billboard producing company P225,000 for the production of 90 PUJ loading and unloading signages.

Sitel will also be paying P80,000 to a company, which manufactures stickers for the production of fare matrices which will be distributed to all jeepney drivers after printing.

Published in the Sun.Star Baguio newspaper on April 27, 2011.

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