Banaue folk urged to protest liquor brand

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Tuesday, July 1, 2014


IFUGAO Representative Teddy Baguilat sees no harm in using "Banaue" as a liquor brand.

Baguilat said the move of the Destileria Limtuaco Inc. (DLI) to register the Ifugao town as an alcoholic beverage does not pose too much danger as long as the packaging and the marketing of the product remains true to its heritage and history saying "it depends on how you present the product."

Baguilat said if any protests are to be made for the "Banaue" branding it should emanate from the people of Banaue.

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The move of the liquor company was met with opposition by both the Intramuros Administration and the National Commission for Culture and the Arts (NCCA).

Baguilat said he would have preferred to have rice wine from Ifugao used by the company but said there are many other products from the province which can be marketed.

The NCCA is tasked to protect the Intangible Heritage of the country, which includes the names of the places and people who are deeply rooted to the history and culture of the country.

NCCA officials fear If DLI is given permission to use the names and places closely connected to history and culture will give not only an unfair advantage to the company but also steal the historical value of areas and people from students and those unaware of their worth.

Along with Banaue, the company has made moves at the Intellectual Property Office (IPO) to register names of historical figures like National Hero Jose Rizal, the three martyr priests, "GomBurZa" (Padre Mariano Gomez, Jose Burgos and Jacinto Zamora), historical places like "Intramuros," "Laguna" and "Vigan."

Baguilat cited the now used “Boracay Rhum” brand, which has helped promote the destination and added the move of the company can be seen as a similar promotion for the province.

The Ifugao Representative said he is also open to a dialogue with the Destileria Limtuaco to see how they plan to package the liquor brand.

Baguilat said the issue of patents and royalties may also be discussed in the issue.

Published in the Sun.Star Baguio newspaper on July 02, 2014.

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