Fund raising: Life blood of the non-government organizations-A A +A
Sunday, July 22, 2012
FUND Raising is not a means to generate money to fund the projects and activities of a certain organization whether for profit or non-profit. The government in fact, has a different way of raising funds – through taxes. No wonder it wants to improve tax collection efficiency and even adding new tax measures to have more cash for its operations.
Fund raising is not a way to deceive people who trust organizations. It is not an avenue of exploiting the masses who hope for a better future. It is not a tool used by political party who set up a fund raising office. Fund raising is the lifeblood of any organizations.
Organizations have to raise funds in forms that are consistent with their vision, mission, and objectives. Take the case of some organizations needing to fuel its programs using a raffle project irresponsibly. These organizations ought not to use this form because it is a game of chance and would constitute gambling. Since this kind of fund raising gains support of the people in the corridors of power, it usually succeeds, but not without raising the eyebrows of concerned citizen. When they know how to use fund raising technology, techniques and tactics to their own organizations, fund raising can help organizations as a branch of “Fundology”, fund raising, is governed by scientific principles which when observed by the organization would yield more than substantial results. Would that include the items where money is hard to find? More so because fund raising is not dependent on the Asian regional currency crisis nor the national priority. It is dependent on the packaging of organizational services and benefits as well as on the generosity of its contributors and donors.
It is not done by mere common sense. It forms part of the organizational plans and programs.
The attitude that “we do not have money next month so let us raise funds” will not hold water, and whether you are raising small amounts or big ones would not matter since the same time effort and preparation will be required of the organization.
Can we raise as much funds as we want? No. It would manifest the greed of the organization wanting to raise money to “as high as the sky” or rather just to enrich themselves and the public would sense a SCAM.
Published in the Sun.Star Baguio newspaper on July 23, 2012.