Editorial: Surrounded by sheep-A A +A
Tuesday, August 20, 2013
OFFICE of Civil Defense regional director Andrew Alex Uy and Smart public relations manager Jose Rosete underscored one thing during a disaster risk reduction and management briefing for media Monday – the mindset or attitude towards disaster preparedness may either spell doom or good fortune for an individual.
Conducted for members of the Baguio Correspondents and Broadcasters Club and during the heavy downpour of the monsoon rains, Uy and Rosete have never been more urgent in their tone for media to also take a step towards empowering themselves while stressing on its role to empower the community through timely and accurate dissemination of information.
Called “sheep” by Rosete, he described how majority of the populace goes through the motions of their daily lives completely oblivious of their surroundings and unmindful of risky situations which could lead to disasters.
This as Uy also emphasized disasters are not only brought about by the wrath of Mother Nature but also a product of miscalculations and incapacity of man to respond to challenging circumstances.
Both statements are eye openers for members of the fourth estate.
While the job entails us to be in the thick of disaster coverage, it seems we do so trapped in a chimera. We report what is onsite but with the detachment and maybe even utter belief that we are not vulnerable to the same state of affairs of the victims who are usually subjects of our headline news.
The timely briefing which discussed the disaster preparedness mindset, incident command system and protocols in disaster reportage is only a baby step towards the full empowerment of how local media responds to and reports on disaster risk reduction and management.
Dream, said Uy, pertaining to the acronym DRRM. Yes, a dream to be achieved is a reporter’s proactive response to his environment.
One may be a sheep. Or one may not be a sheep. But gods? That we are not. No matter how many among us believe it.
Published in the Sun.Star Baguio newspaper on August 21, 2013.