How To Be An Effective CEO

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By Mike Del Rosario

My Dearest...

Friday, June 27, 2014


IT WAS indeed an honor and privilege to be among 2 other speakers who graced the Induction of Officers of the Baguio Chapter of PMAP (People Management Association of the Philippines) at the Baguio Country Club last June 13, 2014.

I felt like a little David, without his slingshot, between 2 giants in their respective fields of endeavor.

Mark Go, the first giant, is the former PMAP national president, and the man responsible for changing the meaning of "P" in the acronym "PMAP" from “Personnel” to “People”. He is widely known for being head of H.R. at Texas Instruments, for many years. He is also recognized for his successful real estate endeavors with his wife, Sol; and as the C.E.O. of the very popular and fast-growing Berkeley School.

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The second giant, Atty. Alex Bangsoy, is the founder and C.E.O., of Goshen Land. He is known for leading an aggressive and innovative company with multiple ongoing developments. A man with very humble beginnings, his current stature as a national figure in the field of entrepreneurship and in real estate, brings great pride to the people of Baguio.

Never having used the title “C.E.O.” for myself, as I believe it is reserved for executive of bigger companies like theirs, I was humbled by their accomplishments.

So my sharing on “How to be an Effective C.E.O.” simply centered on my often elusive and challenging journey to become a leader of our teams.
To be effective as a Leader of People, and a Manager of Resources, I believe we all have to EARN RESPECT and BUILD TRUST.

How? Respect is earned by the accumulation and application of Knowledge attained, and by the development of personal skills.

My guide to earning Respect are two bible verses:

Proverbs 1:7, “The fear of the Lord is the beginning of Knowledge; but fools despise wisdom and discipline.”, and
Proverbs 22:29 says “Do you see a man skilled in his work? He will serve before kings; he will not serve before obscure men.”

And Trust is built over time. It does not happen overnight.

The foundation of Trust is Integrity. It is being true to oneself and being honest to others. Often times, for expediency or profit, we tend to bend the corners of truth.

Another guide is Being Fair, Firm and Consistent. I shared my acronym of BFFC, which I use to remind our team and myself frequently.

Lastly, to lead and be an effective C.E.O. or head of any endeavor, one must Lead By Good Example. LBGE is the acronym I use for “walking the talk”.

My Dearest Managers and Staff,

I remember having read a book entitled “Jesus, C.E.O.” many years ago.

When invited to speak on how to be an effective one, I frantically searched my bookshelf to prepare for this talk. Unfortunately, I could not find it. A few days after the talk, my daughter Jessica, who knew I was looking for the book, handed it to me, and said she found it in her room. I wanted my children to read it, and had dedicated the book to “My Dearest Children”, more than 10 years ago!

That book helped form my thoughts on leadership.

My usual refrain to many of you, “Between being respected and liked, strive to be respected. Never mind if the people do not like you for the right things you do. It is more important that you earn their respect.”

And, “It is difficult to regain Trust, once it is lost. So be careful, and be worthy of the trust given to you”. Increase the level of trust. Be careful not to diminish it. Once lost, it is hard to regain.

In a talk I once gave to PNP officers, I quoted one bible phrase that I thought applied only to those in public service. I was wrong. It applies to all of us who are in positions of leadership.

1 Peter 5:2-3 says, “ Be shepherds of God’s flock that is under your care, serving as overseers- not because you must, but because you are willing, as God want you to be; not greedy for money, but eager to serve; not lording it over those entrusted to you, but being examples to the flock.”

To be effective, LEAD!

Published in the Sun.Star Baguio newspaper on June 28, 2014.

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