500 children get new running shoes-A A +A
Thursday, October 10, 2013
FIVE hundred students from Baguio City and Benguet public elementary and high schools will wear new pair of shoes, thanks to the Milo Marathon Council.
Now on its third year of their advocacy campaign, MILO has partnered with the Department of Education – CAR to randomly choose five schools, which became its beneficiaries recently.
MILO Marathon race director Che Alberto said it was a great deed to be part of the advocacy of their organization.
“If you can see the faces of the children who receives these shoes, sobrang saya nila and that also makes us happy since kami ang representative ng Milo in this cause,” said Alberto.
“This is a great help lalo na sa mga young athletes natin who cannot really provide proper footwear especially when they compete in their respective sports,” Alberto added.
With the advocacy campaign "Help give a pair of shoe," this year's recipients are Josefa Cariño Elementary School, Rizal Elementary School, Bakakeng Elementary School, Roxas Elementary School, and Benguet Provincial High School.
The two day experience was done with help from DepEd representatives, Milo Northern Luzon Events Coordinator, Lilian Aliping and La Trinidad Councilor Horacio Ramos Jr. and other volunteers.
The plight of the shoeless children was what moved the MILO Marathon to spearhead "Help Give Shoes" in 2010, the country's biggest race tapped its huge participant base to support the cause, for every runner that signed up a portion of the registration fee went to a fund and in the end, MILO matched the total amount collected and purchased 4,200 brand new pairs of running shoes for indigent school children nationwide.
The National MILO Marathon aimed to surpass its 2010 achievements, in 2011 MILO Marathon has upped its commitment from 4,200 to 10,000 pairs of shoes for 100 school children in 100 public schools all over the country.
Alberto said that they encourage these receiving schools to participate during the marathon to also help and continue their cause.
“We do not force them but we encourage them especially that when they enlist they give a part of it to the fund that will again be used to give new pairs of shoes the next year,” said Alberto.
“Minimal lang naman ang registration fee for children in elementary and high school, and it will be a big help in distributing more shoes next year,” Alberto pronounced.
Organizers target atleast 4,500 participating runners in this year’s 37th National MILO Marathon Baguio City Qualifying Leg where winners will race in the National Finals on Dec. 8 at the SM Mall of Asia grounds. This year’s Milo Marathon King and Queen will be given an opportunity to compete in the 2014 Paris Marathon in April 2014.
Published in the Sun.Star Baguio newspaper on October 11, 2013.