By Jill Beltran
Thousands of couples had done the famous lip-locked again for the celebration of the annual Lovapalooza on the Day of Hearts.
Dubbed as “Red Hot Valentines,” this year’s Lovapalooza held at SM Mall of Asia Saturday night (February 14) was rocked by overwhelming performances of four of the most-hottest bands today – Bamboo, Pupil, Spongecola, and Rico Blanco.
Their music was backed by 50-piece orchestra of SM Mall of Asia called the Metro Philharmonic Orchestra.
View photos of Lovapalooza 2009
Jad Dereza, Press Communication Assistant of MTV Philippines, said that although there were no records to be beaten this year, about 45,000 to 50,000 couples flooded the event.
At exactly 9 p.m. all couples smooched for about 10 seconds while colorful fireworks brightened the entire place. Spongecola made the moment more intimate as they sang Close-up’s promotional theme song “Closer You and I.”
From a promotional venue for CloseUp Toothpaste, Lovapalooza became an annual Valentine event for lovers in the country.
The first Lovapalooza was held in 2004 at Baywalk Roxas Boulevard in Manila.
The Philippines through CloseUp had grabbed the Guinness Book of Record from Chile for having the most-number of couples kissing simultaneously with about 5,347 pairs kissing on the eve of Valentine’s Day.
In 2005, Lovapalooza was simultaneously held in four major cities in the country including Manila, Angeles, Cebu, and Davao. However, the record was taken by Hungary producing 5,875 kissing couples.
In 2006, the simultaneous kiss-fest dubbed “Lovapalooza 3” tried to reclaim the title from Hungary but fell short. That was when popular bands in the country and celebrities have been tapped to grace and add zing to the event.
In 2007, about 6,124 couples successfully reclaimed the record as they simultaneously kissed in the north open lot of SM Mall of Asia in Pasay.
Last year, in “Lovapalooza Frost Fest,” CloseUp chilled out from record-breaking and gave away diamond-studded Crystal Frost necklaces to 100 winning couples who participated in the kiss-fest.
Till next Lovapalooza…Happy Heart’s Day!
