Palace hopes for more tourists to visit PHL-A A +A
Saturday, July 12, 2014
MALACANANG expressed on Saturday hope that more foreign tourists would visit the Philippines as the Department of Tourism's "It's More Fun in the Philippines" global tourism campaign received recognition.
The DOT's promo landed third among the world's best marketing campaigns, and the first in the Asia Pacific region, according to Warc 100, a global annual ranking of marketing campaigns based on performance, effectiveness and strategy.
The Warc 100 serves as a benchmark for commercial creativity. It ranks world's best campaigns based on their performance in effectiveness and strategy competitions.
Deputy presidential spokesperson Abigail Valte congratulated Tourism Secretary Ramon Jimenez Jr. and his staff for a very successful marketing campaign.
"And more than the recognition that they have received, you will see that in the increase of tourist arrivals in our country, totoo naman ang patuloy na pagtaas ng ating mga turistang bumibisita at bumabiyahe sa ating bansa," she said over dzRB Radyo ng Bayan.
The award is an icing on the cake for the DOT and for Jimenez, Valte said.
The Palace official also cited the increasing budget for the DOT and for other tourism-related projects.
"Alam niyo naman po na ginagawa natin iyong tourism convergence...napaigting ho ang kooperasyon ng DOT at ng DPWH (Department of Public Works and Highways) at ng iba pa hong ahensiya. Those who have a part to play when it comes to tourism," she said.
For instance, the government is connecting the airports to tourist spots in the provinces, Valte said.
"Ito naman ang task ng DPWH, to help DOT na siguraduhing may access ang ating mga kababayan at ang mga turista doon sa mga tourist spots natin," she said.
In the 2015 budget presented by the budget department to the Cabinet, it allotted more money for the DPWH to build roads and bridges, an increased from P130.4 billion to P186.6 billion.
The budget for tourism infrastructure development was also increased from P14.7 billion to P20 billion. (SDR/Sunnex)