All set for 9th Sari-Sari Store Festival

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Thursday, August 7, 2014


ALL is set for the ninth Sari-Sari Store festival on August 8 organized by the local retail club chain Prince Hypermart, formerly the Prince Warehouse Club.

“We are all set for this year’s Sari-Sari Store Festival. Everyone’s excited to make this year’s event bigger, grander and more fun-filled than ever,” said Robert Go, Prince Hypermart CEO and president.

Over 2,000 sari-sari store owners, retail and wholesale suppliers, distributors, sponsors and exhibitors will flock to the Mandaue City Sports Complex for the event.

With the theme “Tindahang Royalty sa Sari-Sari Store Festival 2014,” the Sari-Sari Store Festival aims to help local sari-sari store owners through an exhibition, a variety show, and helpful discussions on entrepreneurship, micro-finance, and sari-sari store best practices and success stories.

Go said the event aims to encourage and support local entrepreneurs in order to help them grow and in turn help the local economy as well.

In line with the “Royalty” theme, Prince Hypermart will be re-launching a new and improved membership card for loyal members called the “Prince Royalty” Card, which will replace the old “Sari-Sari Store Society” or SSS Card.

This comes with a level-up in the perks and benefits for Prince Retail members, including the launching of a new tier of membership for the bigger resellers and sari-sari store owners called the “Royalty Gold.”

The Sari-Sari Store Festival is the annual landmark event of Prince Hypermart, which currently serves almost 50,000 members. The retail store chain supplies these members in their respective communities with remarkably low priced grocery goods to resell for their own sari-sari stores.

“Holding the Sari-Sari Store Festival is the company’s way of expressing gratitude to its members,” said Rhea Go, Prince Hypermart chief operations officer.

Established in April 1990, the Prince Hypermart now serves seven branches in Cebu, namely, in the North Reclamation Area, the Old MCWD building in M.C. Briones, Danao City, Minglanilla, Dalaguete, Argao, and most recently, Daanbantayan.

Prince Hypermart also has branches in other parts of the Visayas: Tanjay, Negros Oriental; Silay, Negros Occidental; Naval in Biliran; Baybay, Maasin and Abuyog in Leyte.

It also boasts of branches in Cabadbaran in Agusan del Sur and Oroquieta in Ozamis Occidental in Mindanao.

One the most sought-after affair during the Sari-Sari Store Festival is the product exhibition in booths and stalls installed in the event venue.

“Sari-Sari Store Festival is also a venue for sponsors and exhibitors to showcase their goods and sell them to participants at bargain prices,” said Rina Janine Go, Prince Hypermart supply chain officer.

This year’s Sari-Sari Store Festival is co-presented by Nestle Philippines.

The Platinum sponsor is International Pharmaceuticals Inc.; the Gold sponsors are Universal Rubina Corporation, Procter & Gamble, Unilever, and Virginia Foods; and the Silver Sponsors are Monde Nissin, Green Cross, Colgate Palmolive, Zest-O, Kraft, Wellmade, and Nutri Asia.

The event donors are J & J, Coke, Kopiko, Emperador Distileers Inc., and Champion, while the official exhibitors are Silka, Philusa, Sunpride, Aries, Quanta, Amigo Pasta, DLD Commoditieis, Mead Johnson, IFP, CDO, Wet Gold, and All Mix Trading.

The event’s media partners are Superbalita and Alcordo Advertising.

In the past years, the Sari-Sari Store Festival was held at the Cebu International Convention Center (CICC), but due to the damage caused by the September 2013 earthquake to the CICC, this year’s festival will be staged at the Mandaue Sports Complex. (PR)

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