IN SUPPORT of the United Nation's worldwide anti-poverty campaign, Sun Cellular has partnered with the UN's Millennium Campaign in spreading the word about its "Stand Up, Take Action," event this year.

The advocacy was aimed at expressing support for marginalized communities by helping fight poverty.

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Sun Cellular took part in this three-day event by generating awareness for the project. Sun Cellular sent its subscribers text messages encouraging them to take part in the project. Part of the observation of the National Week for Overcoming Extreme Poverty the "Stand Up, Take Action" campaign" was highlighted by a Fun Run, where 75 percent of the registration fees went to the World Vision foundation and other non-government organizations (NGOs) that promote maternal health and children's education.

"Stand Up, Take Action" was also an innovative challenge to set another official Guinness World Record in mobilizing people around the world to literally stand up and take action against poverty.

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(November 11, 2008 issue)
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