Phoenix wins best booth

LEADING independent Phoenix Petroleum Philippines Inc. bagged the award for Best Booth under Non-Food 54-square meter category in the recent Franchise Asia Philippines 2012. The awarding was held on July 29, 2012 at the SMX Convention Center, Mall of Asia Complex, Pasay City.

Asia’s biggest franchise event, Franchise Asia Philippines, recognized Phoenix Petroleum “for excellence in brand promotion and franchisee recruitment through booth design and aesthetics.”

The 54-square meter Phoenix Petroleum booth was designed like a retail station and featured modern interactive technology. LED televisions played corporate ads and videos, while iPads loaded with audio-visual media such as station photos, company magazines, and videos were stationed on all corners of the booth. The lighted floor contributed to the booth’s modern effect.

Phoenix lubricants were also displayed, as well as a life-size replica of world boxing champion Manny Pacquiao, Phoenix Petroleum dealer and endorser.

The Phoenix Petroleum booth and hundreds more were exhibited during the three-day franchise expo held from July 27 to 29, 2012 at the SMX Convention Center.

The entries were judged by We-Link President and Official Representative of Messe Frankfurt and Hong Kong Trade Development Council Wilbert Novero, PhilExport Regional Executive Director Maluo Balano, and Davao Ecocrafts President Baby Montemayor.

Criteria for judging consisted of visual impact, audience response, over-all branding, and creativity and originality.

The Franchise Asia Philippines 2012 was organized by the Philippine Franchise Association, the pioneer and biggest franchise association in the Philippines.

Phoenix Petroleum Philippines is the leading independent oil company with an expanding network of operations nationwide. It is engaged in the business of trading refined petroleum products and lubricants, operation of oil depots and storage facilities, and allied services. (PR)