‘Original na Bida’ campaign to highlight genuine quality

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Tuesday, March 11, 2014


THE motorcycle industry’s Big 4 -- Honda Philippines, Kawasaki Motor Philippines, Suzuki Philippines and Yamaha Motor Philippines – will promote the genuine quality advantages of using original motorcycles as they converge in the “Original na Bida” (OnB) campaign at the SM Cagayan de Oro City from March 14-16, 2014.

Now on its third year, the campaign reiterates the wise choice of original motorcycles and spare parts among motorists to promote safety in Philippines roads.

It also aims to educate motorists that Japanese manufacturers make the best motorcycle units and parts because these underwent thorough studies using the latest research and development technologies to assure safety, high quality and premium design.

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Along with their commitment to safety, the Big 4 also offers safety-riding programs and recreational activities to patrons.

The same companies are also known to observe strict compliance with government regulations and standards. That’s why customers are assured of riding high-quality motorcycles in the country.

With the success of the safety and quality campaign, the “Original na Bida” drive has gained support from thousands of motorcycle enthusiasts in social media platforms and other groups for the past two years.

Many posts in fan pages are inquiries on where to find or buy original parts for their motorcycles, while most simply shared their thoughts about the Big 4 brands in the country.

But they all agree that it is really an advantage to own original motorcycle units as they cited its durability and reliability.

Indeed, they are one in promoting original Japanese-designed motorcycles and parts.

In the three-day “Original na Bida” campaign, which will be held at the SM Cagayan de Oro City Event Activity Center from March 14-16, motorists will enjoy safety seminars, exhibits, raffles, games and spectacular entertainment.

Other highlights of the campaign include the unveiling of OnB seal, booth tours, the Original na Bida video, and the premiere of the “Bida at Nagpapakabida” video that is also linked to the campaign.

For inquiries about the Big 4 motorcycle brands, visit their nearest service centers nationwide.

Published in the Sun.Star Cagayan de Oro newspaper on March 11, 2014.

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