Ayala Foundation launches Sustainable Livelihood in Oro

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Thursday, March 27, 2014


TO GAIN access to employment or diversified sources of income—this is Ayala Foundation Inc.’s (AFI) goal for families in communities where it is implementing sustainable livelihood projects.

In celebration of its 53rd anniversary, AFI is launching its Sustainable Livelihood pillar in Cagayan de Oro through a multi-sector, multi-stakeholder forum and project ideation workshop on March 27. In this workshop, AFI and representatives from the city government, regional government offices, private organizations, and barangay officials will gather together to generate creative ideas that will lead to livelihood opportunities for families in Cagayan de Oro City.

But more than just livelihood opportunities, what AFI and its project partners hope to achieve through the forum and workshop is to empower the community into becoming productive, creative, self-reliant, and proud to be Filipino.

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“Sustainable livelihood is not just about increasing income, but it is about living a life with freedom and power,” says Maria Lourdes Heras-de Leon, president of Ayala Foundation. “Not only economic freedom, but the freedom to live better lives for the many generations to come.”

The participation of both the public and private sectors in the event is also an expression of Ayala Foundation’s commitment to its tagline—“As One We Can.” AFI believes that for any initiative to succeed, it has to be an integrated, well-coordinated, and multi-stakeholder effort toward shared goal.

Cagayan de Oro plays an important role in Ayala Foundation’s history. In 1964, Filipinas Foundation (as AFI was then known) partnered with Cagayan de Oro’s Xavier University College of Agriculture to implement the Sumilao Cattle Research Program. This project sought to raise the standards of cattle farming in the country, with the help of scientific research.

The project, which meticulously monitored cattle farming practices in 500 hectares of grazing land, ran for a year and—setting a trend for project implementation practices in the foundation—officially turned over to the partners and beneficiaries, who were empowered to take ownership of the project. (PR)

Published in the Sun.Star Cagayan de Oro newspaper on March 28, 2014.

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