Honda unveils All-New City

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Monday, April 28, 2014


AN EVOLUTION — this was how a sales official described the All-New Honda City 2014, the 4th generation of their bestselling model which was unveiled at Honda Cars Cagayan de Oro, lower Bulua, this city on April 25, 2014.

Just three days later than the Philippine launching which had been held at the SMX Convention Center in Pasay City on April 22, the launching of the first-ever Honda City 2014 unit in CDO was attended by representatives from banks and insurance companies, as well as by several clients and potential buyers.

The Honda City, which was actually first manufactured by the Japanese company in 1981 but retired in 1994 and eventually revived and restyled in 1996 in the Asian markets, has apparently been setting the benchmark for the subcompact sedan ever since. It has always symbolized versatility in lifestyle that was duly pointed out at the event.

When asked, then, how the 2014 version differed from its predecessor, Honda Cars Cagayan de Oro Sales Manager Sky Aungon replied that the new model “is an evolution,” all set to be the new leader of the road, with the Honda City 2014’s features built to guarantee power, ride, and comfort.

'Superb product'

The silver/modern steel unit unveiled at the event indeed exuded an air of total upgrade. With new alloy wheels, emphasized streamline sides, and customizable touch-screen instrument panels, to name a few things, the Honda City 2014 appeared with a more cutting-edge, more digital feel — both in the interior and in the exterior.

When asked if the new Honda City was any more environmentally friendly than their other cars currently in the market, Aungon said that all their cars are engineered with sustainability in mind. These days, definitely, cars that promote environmental awareness have an edge, and Honda delivers this through its corporate social responsibility encapsulated in the slogan “Blue Skies for Our Children.”

Honda Cars Cagayan de Oro Finance and Admin Manager Grace Vega called their latest showcase a “superb product,” with “top-of-the-line features.”

The All-New Honda City 2014 is available in six variants: 1.5 E MT, 1.5 E CVT, 1.5 VX CVT, 1.5 VX+ CVT, 1.5 E CVT Modulo Utility, and 1.5 VX CVT Modulo Aero Sports — and they come in five colors: gold brown metallic, modern steel metallic, carnelian red pearl, taffeta white, and crystal black pearl. (Ena Jarales/ADMU Student Intern)

Published in the Sun.Star Cagayan de Oro newspaper on April 28, 2014.

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