Jollibee to open 100th Mindanao store in Oro

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Tuesday, August 19, 2014


JOLLIBEE Food Corporation will open another branch—its 100th for Mindanao—in the city this August, in time for Cagayan de Oro’s fiesta week.

The newest Jollibee store under construction is located beside Polymedic Hospital at A. Velez St which is one of the busiest streets in the city.
Schools, hospitals, offices and businesses are located near the area, making the newest branch a strategic location.

“We will open the 100th Mindanao store here, during the fiesta week. That way, our opening will be blessed with the city’s festival,” said DJ Santos, JFC Trade Marketing Officer for Mindanao.

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It will also be the 17th Jollibee branch in the city, living up to its promise to provide Filipinos more places to bond and share ‘langhap sarap’ food while creating happy memories.

In 1991, Jollibee opened its first store outside Luzon in this city.
In that same year, pancakes and jolly meals were launched with JFC hitting an enormous P2.65 billion in sales. Their 100th Philippine branch opened in Davao City as well.

Twenty-three years later, as Mindanao’s economy grows, its confidence in the region strengthens too.

In an interview with a major daily, JFC chief financial officer Ysmael V. Baysa said that Jollibee Foods Corporation aim to be the largest homegrown quick service restaurant chain in Asia by 2020.

However, customers have been complaining because of the long queues and slow service at Jollibee food chains particularly during rush hours.

Santos assures that they are working on solutions to address that, and they are more than overwhelmed at how Cagayan de Oro is being touted as a "Jollibee City."

“That is why we are opening more branches, some even close or beside another branch. This is to answer to the Kagay-anons demand for our food,” Santos added.

The Jollibee Velez branch will open its doors anytime this week.

Published in the Sun.Star Cagayan de Oro newspaper on August 19, 2014.

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