Sun launches Magic Zone Mindanao SIM

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Saturday, January 22, 2011

SUN Cellular keeps on innovating products that can serve people from all walks of life as it launched Friday its newest offering for Mindanao subscribers, the Sun Magic Zone Mindanao.

Joan C. Dueñas, vice president for marketing of Digital Telecommunications Philippines Inc. (Digitel) that owns Sun, said Sun Magic Zone Mindanao offers real value for money with its very affordable load for as low as P10 for a one-day unlimited texting and calling.

Dueñas said the Sun Magic Zone Mindanao SIM, available at only P20 each, is exclusive only for Sun subscribers in Mindanao.


"The Sun Magic Zone Mindanao SIM can be used to call and text Sun Magic Zone SIM users in Mindanao and other Sun subscribers. But this can only be used exclusively, and only in Mindanao," Dueñas said during a media presentation yesterday that officially launched the new product at Mallberry Suites in Limketkai Center.

She said Digitel is offering the SIM only in Mindanao since the company wants to turn "this territory" into something big for Sun Cellular.

Aside from the P10 load, also available for Sun Magic Zone Mindanao are P50 valid for seven days and P200 for 30 days, all offering unlimited text and call.

"These offerings are definitely not heavy on the pocket, good for students and housewives who are budget-conscious," Dueñas said.

The Sun Magic Zone Mindanao SIM comes with a two-day free unlimited call and text.

On January 28, Dueñas said Sun Cellular will also officially launch Sun Magic Zone Mindanao text unlimited SIM at P20.

She said available loads for the text unlimited SIM are P5 for one day; P25 valid for seven days and P100 for 30 days.

With these new offerings, Digitel is also adding more cell sites in Mindanao to cater to the growing number of subscribers of Sun Cellular.

William Pamintuan, SVP for Digitel, said they would be putting up around 400 cell sites in Mindanao this year.

Currently, he said Sun Cellular has over 500 cell sites in Mindanao.

"This is to support the Sun Magic Zone Mindanao SIM subscribers," Pamintuan said.

The new Sun Magic Zone Mindanao SIM and loads are now available in sari-sari stories and dealers in Mindanao. (Terry D.C. Betonio)

Published in the Sun.Star Cagayan de Oro newspaper on January 22, 2011.


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