‘Ang Nawawala’ begins commercial run Sept. 12-A A +A
Tuesday, September 11, 2012
DIRECTOR Marie Jamora’s “Ang Nawawala” enjoyed a successful run during this year’s Cinemalaya Film Festival, with positive word of mouth created by fans, receiving favorable reviews and almost every screening selling out as a result.
At the close of the festival, the film took home two prizes: Best Original Musical Score for composers Mikey Amistoso, Diego Mapa and Jazz Nicolas; and Audience Choice (New Breed), an award determined by votes from the Cinemalaya audience.
No mean feat, considering this was the best-attended Cinemalaya yet, with a 12 percent increase in viewership over last year.
Over the span of the festival the hashtag #AngNawawala was found to be trending on Twitter twice.
“Ang Nawawala” will begin its commercial run on September 12 as the producers decided to self-distribute the film in cooperation with SM Cinemas, Robinsons Movieworld, Cinema 2000 and Gaisano.
The MTRCB has given the film a classification of R13.
Among the participating SM Cinemas include the Mall of Asia, North Edsa, Megamall, Southmall, Bacoor, Cebu, Iloilo and Pampanga while for Robinsons Movieworld, it would be shown at the Galleria, Place Manila, Metro East and Place Bacolod.
It would also be shown in Eastwood, Festival Supermall, Newport Cinema and Lucky Chinatown and the cinemas of Gaisano G-Mall in Davao and Gaisano Mall in Cagayan de Oro.
Producers are currently in talks with Ayala Cinemas and Greenhills Theatre.
"No one's more excited than me that our film is going to be released in more cinemas," says Jamora. "All we want to do is share our labor of love with everyone. Every day, we get people on Facebook, Twitter and Tumblr saying they couldn't watch because it was sold out, or because they live outside Manila, so now they finally have a chance to see it!"
“Ang Nawawala” was consistently one of the top three New Breed films in the box office during the festival's run in CCP, Trinoma and Greenbelt 3.
The commercial release of the film will have a limited run for one week.
An interesting thing to note is that this is a new edit of “Ang Nawawala.” Jamora was able to spend time since the close of Cinemalaya to trim the film.
"Our gala was technically the first time I had seen the film complete and on the big screen. The timetable was so tight, and color correction, sound design and subtitling were done simultaneously. Cinemalaya served as almost a test audience for me: seeing which jokes worked, which scenes needed tightening, etc. I took down notes, talked to a few trusted friends and sat down to re-edit the film. It's not a drastic change; I've literally just trimmed it so that the pacing is better. I believe that it's become a better film because of it," she says.
Since so much of the buzz about the film is due to social media, it’s no surprise that the producers have begun a Twitter contest to celebrate the release of the film.
Over three weeks, followers will be encouraged to take photos of themselves enacting gestures from the film and send them to Ang Nawawala’s Twitter account (@AngNawawala).
This first week, people are asked to do a “high five” that the characters use to greet one another.
"We are so grateful to the people who have supported the film -- from the donors on Artiste Connect who helped us complete our post production, to the fans who talked about the film online, to the audience who gave relief goods for Habagat during our Ang Nagwawala Afterparty/Concert,” Jamora says.
“Ang Nawawala” is a story about Gibson Bonifacio (Dominic Roco) who stopped speaking when he was a child.
Now 20 years old, he returns home to Manila from his studies abroad, his first visit in three years. He finds his family trying to keep it together, his mother still hurting from a tragic loss in the past.
Against the backdrop of the vibrant local music scene, his childhood bestfriend tries to reconnect with him, while he unexpectedly finds a chance at a first, real romantic relationship.
Amidst the holidays, Gibson reconsiders and redefines his relationships with his family, his friends and with himself.
Other members of the cast include Felix Roco, Dawn Zulueta, Boboy Garrovillo, Annicka Dolonius, Alchris Galura, Mercedes Cabral, Kelvin Yu, Sabrina Man, Marc Abaya and Jenny Jamora.
Jamora co-writes the film with Ramon De Veyra an co-produced it with Bernard Dacanay, Trinka Lat, John Sy and Daphne O. Chiu. (PR)
Published in the Sun.Star Cagayan de Oro newspaper on September 11, 2012.