‘Isyu Mindanao’ continues to lead in ratings-A A +A
Friday, January 4, 2013
“ISYU Mindanao” is undoubtedly the program of choice during weekends for most Mindanaoans, especially those in Davao, General Santos and Cagayan de Oro.
Hosted by broadcast journalist and international award-winning indie filmmaker John Paul Seniel, “Isyu Mindanao” features stories that have proven to be eye-openers for the public at large.
Time and again, “Isyu Mindanao” has been lauded for its simple yet impactful story-telling which spurred both authorities and the people to action and paved the way for productive debate on issues and concerns.
Last December 8, “Isyu Mindanao” delved deep into the story behind Father Pops Tentorio’s killing.
In the eyes of witnesses, the motive behind the gruesome murder was traced in detail, empowering the viewers to form their own judgments and opinions based on the facts at hand.
This particular episode of “Isyu Mindanao” achieved the highest rating in its timeslot, according to data from the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement.
Based on the overnight household ratings data recorded in Metro Davao for December 8, “Isyu Mindanao” registered its biggest margin over all rivals as it peaked at an average household rating of 7.3 percent versus ABS-CBN’s “Honey Watch Out!’s” 2.5 percent and “Why Not?’s” 3.3 percent, and also leaving TV 5’s “Batibot” and “The Powerpuff Girls” behind with only 4.3 and 3.7 percent, respectively.
Since its re-launch last October, “Isyu Mindanao’s” ratings continue to improve as it continues to inch away from programs in the same time slot, with its in-depth reports and heart-warming stories that affect the lives especially of Mindanaoans.
For the show’s first episode this 2013, Seniel takes a look back into the wide-scale damage brought about by Typhoon Pablo in Baganga, Davao Oriental that has put the lives of the residents, especially of school children and teachers, on-hold.
Left with nothing, they are still hopeful that someday they will be able to rehabilitate their devastated schools and resume their most-valued education.
Meanwhile, in General Santos City, join Jennifer Solis as she tackles the livelihood problem faced by many scavengers. They are now left with no more garbage to collect since the implementation of the solid waste management by the local government.
Also featured in this week's episode is Joe Legaspina’s narration of Diasyber Baynostory’s story of hope and survival.
The 14-year-old Diasyber, popularly known as Dodoy, has polio. But despite having this physical disability, he was able to rescue and look after his younger siblings during the height of Typhoon Sendong in Ilaya, Balulang, Cagayan de Oro City.
“Isyu Mindanao” airs every Saturday, 7:30am in Davao, Cagayan de Oro and General Santos. (PR)
Published in the Sun.Star Cagayan de Oro newspaper on January 05, 2013.