Web developer shares tips on building website (First of two parts)

Thursday, October 20, 2011

TRADING nowadays comes easy because of the internet. More than 50 percent of companies worldwide depend on electronic transactions. It saves them on delivery expenses and other overhead charges in doing their usual business transactions, setting aside the traditional way of selling their products and services.

Other traders may seem to have difficulties in partnering with the internet. But with the partnership of Exoro Events and Informatics Holdings Phils. Inc, nothing is complicated with establishing a website.

CAGAYAN DE ORO. (L-R) Exoro Events Marketing Representative Arlyn May Baqui, Franco Catajoy of Perfect Choice Realty, John Paul Dagoc of Slers Industries, Aldrin Tacna of Jodaca Marketing, Anna Faye Villaflores and Karel Mark Dagus and the Course Consultants of Informatics, with Hazel Yamit of Carpenter's Cut Architectural and Engineering Services, Michael Tuyan of iDigital Office and Exoro Events Head of Conference Ronilen Alas.

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Recently, Exoro Events and Informatics held the first Exoro-sponsored forum on Business-to-Business Social Media Marketing Conference at a restaurant in Cagayan de Oro, with participants from a variegated degree of business fields. Participants from Slers Industries, Jodaca Marketing, Style N' Motion, Perfect Choice Realty, and Carpenter's Cut Architectural and Engineering Services joined representatives from Global Icon, Sunstar Cagayan de Oro, Hollywood FX, and Informatics to witness and participate in Exoro's first venture in the corporate arena.

Karel Mark C. Dagus, Informatics Webmaster, who was one of the conference speakers, highlight the basics on building a website to efficiently and effectively result to substantial rise of sales in a particular business trade.

Dagus said first step is to build a brand of website and create an online brochure that will help potential clients, customers, and partners learn about the company and look at it in a favorable light.

He said companies are trying to enhance their brand or organization image.

“I've heard people disparage this kind of website as ‘brochure-ware.’ But this is very legitimate for some kinds of companies, especially local businesses or organizations that aren't trying to conduct national or international commerce. You want people to know who you are, what you do, where to find you, and how to contact you.”

The company also must provide product information to drive local sales of their products and services at dealer locations. Auto sites are a good example. Many manufacturers don't sell on their sites, but point people to retailers who carry their products.