Havaianas celebrates 50 colorful years of summer and style-A A +A
Sunday, August 12, 2012
THIS year, Havaianas will take you through a colorful and exciting tour back to where it all started.
As the brand celebrates its 50th anniversary, Make Your Own Havaianas (MYOH) 2012 is geared to be the most special one yet.
Havaianas will let you experience this through MYOH exhibit.
The Havaianas story is told through a blaze of color and fashion, showing how Havaianas paved the way for flip-flops to become a respected style statement the world over.
“We believe that every Havaianas pair that you own has a story to tell, and all those stories combined from our fervent supporters play a big part in the brand’s history. For this reason, Make Your Own Havaianas will not just be a branding event where they can design their own pair, but a gathering that will honor everything that contributed in making the brand what it is now,” says Anne Gonzalez, managing director of Havaianas Philippines.
In true Havaianas fashion, self-expression has never been this chic with its 13 special pins that speak volumes of its heritage -- the happiness, 1962, Brasilipinas, soccer ball and crown designs, among others, all trace back to its roots in Brazil.
Embellish these on soles that run the vibrant spectrum of the rainbow – from a pop rose, to an ice violet and lemon green, to the exclusive Make Your Own Havaianas estampas sole, these all remind you of the beautiful bursts of sunshine on a warm summer day.
In Cagayan de Oro, Make Your Own Havaianas 2012 will have its launching on August 16, 6 p.m. at the Rotunda of Limketkai Mall. All those invited are encouraged to wear “fashionably chic in Havaianas” attire. (PR)
Published in the Sun.Star Cagayan de Oro newspaper on August 13, 2012.