Oktoberfest ‘Beer Festival’ 2012 kicks off Sept. 28-A A +A
Tuesday, September 11, 2012
ON SEPTEMBER 28 at the Aseana City in Macapagal Boulevard, Parañaque City, beer market leader San Miguel Brewery Inc. kicks off the country’s much-awaited, grandest and biggest beer festival, the San Miguel Oktoberfest 2012, with Fil-Am apl.de.ap of the supergroup Black Eyed Peas together with popular San Miguel Oktoberfest “Beer Festival” endorsers to give the ultimate beer party of the year.
For as low as P12, one can enjoy a cup of any San Miguel Beer brand while seeing apl.de.ap, San Miguel Pale Pilsen’s newest endorser, bring the house down with his popular hits during the welcome party.
To spice up the night, San Miguel Beer brand ambassadors Michael V., Ely Buendia, Pepe Smith and Sam Pinto will also grace the event.
The San Miguel Oktoberfest grand celebration is also slated on September 29 at Paseo de Santa Rosa in Laguna; October 5 at MEPZ II in Lapu-Lapu City, Cebu; October 19 at Limketkai in Cagayan de Oro; and October 20 at Robinson’s Starmills in San Fernando, Pampanga.
The occasion is made extra exciting this year with the installation of six San Miguel Beer customized beer brand tents that feature diverse activities and performances for the enjoyment of all San Miguel Beer lovers.
San Miguel Pale Pilsen will put up its so-called Beer Plaza where Filipino Pulutan Legends and the iconic San Miguel Pale Pilsen will be present and served by beer maidens.
Manila’s clubbers will surely dance the night away in the San Mig Light Party All Night tent, courtesy of the leading low-calorie beer in the country. It will be a hard core rock and roll night at the country’s no. 1 extras strong beer’s tent – the Red Horse Beer Pinoy Rock Tent.
Those who go for the fruity kick of San Miguel’s lemon and apple flavored beers can enjoy their interactive fix in the San Miguel Flavored Beer Digital Hub.
The San Miguel Lifestyle Brews Bistro Lounge will make available sumptuous meals best paired with Cerveza Negra, San Miguel Super Dry and San Miguel Premium All-Malt, ushering guests to a superb gustatory treat.
The Cage of San Mig Strong Ice, meanwhile, will be a haven for mixed martial arts fans and hiphop enthusiasts.
According to SMB President Roberto N. Huang, this year’s beer festival focuses on relevant elements that are sure to delight every San Miguel Beer customer who anticipates the annual San Miguel Oktoberfest.
Huang said the idea is to bring to the customer what the customer really wants in a beer festival, without fuss, and with variety of choices in one grand venue for celebration.
“We are excited to bring our six brand tents to the San Miguel Oktoberfest ‘Beer Festival’ kick-off party in Manila. Our valued customers will not only enjoy must-see performances from our world-class homegrown artists, they will also enjoy all their favorite San Miguel Beer brands with their friends, over activities that represent their diverse lifestyles,” he adds.
From September 1 to December 31, San Miguel will also give away collectible premium items such as the limited edition mini beer bottle USBs and tool kits that come in the form of all San Miguel Beer brands.
To win instant prizes, just collect 20 Oktoberfest-marked crowns of any San Miguel Beer brand. Items can be redeemed at San Miguel Brewery Inc. sales offices nationwide, Baliwag Lechon Manok branches in Luzon and selected convenience stores in Visayas and Mindanao.
Of course, the celebration would not be complete without the star of the show - San Miguel Beer!
San Miguel’s award-winning beer brands will be offered in all San Miguel Oktoberfest Beer Festival parties -- San Miguel Pale Pilsen, Red Horse Beer, San Mig Light, San Miguel Super Dry, Cerveza Negra, San Mig Strong Ice, San Miguel Premium All-Malt, San Miguel Flavored Beer, Gold Eagle Beer and the seasonal San Miguel Oktoberfest Beer. These brands have received the Gold Quality Award from the annual Monde Selection Awards, the world’s most prestigious organization that acknowledges the adherence of products to the highest international standards of taste and quality.
For more of San Miguel Oktoberfest “Beer Festival,” visit www.sanmiguelbeer.com.ph. (PR)
Published in the Sun.Star Cagayan de Oro newspaper on September 11, 2012.