Creating a positive first impression

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Saturday, March 9, 2013

WORLD-RENOWNED Belgian bag and luggage company maker Hedgren recently conducted a style and professional clinic for yuppies at Seda Hotel in Cagayan de Oro.

The Primer Group of Companies, in partnership with the Cagayan de Oro Hotels and Restaurants Association (Cohara), conducted the Cagayan de Oro-leg of the series of style clinics last February 27 with Bb. Pilipinas-Universe Abbygale Arenas-de Leon, personality development expert, as facilitator.

Participated mostly by local hotelier, restaurateur and young professionals, the style clinic boasted of interactive discussion with the facilitator -- with lots of practical tips on grooming, cosmetics and image enhancing and how to create a positive first impression to clients.

Abbygale Arenas-de Leon shares tips
CAGAYAN DE ORO. Bb. Pilipinas-Universe Abbygale Arenas-de Leon shares some tips on grooming, cosmetics and image enhancing and how to create a positive first impression to clients. (Joey P. Nacalaban)

During the event, the former beauty queen emphasized that good grooming, standoff confidence and the suitable fashion statement will lead to success in the workplace, citing that “first impression really lasts.”

At the end of the workshop, Hedgren chose 2012 Miss Kagay-an Greanne Mendoza as the local ambassadress to represent the brand.

Hedgren is a Belgian bag and luggage brand that started in 1993. The strength of the brand lies in the consistent use of some basic principles: functionality, minimalism, eye for detail and high-quality craftsmanship.

After maintaining a customer satisfaction up to present, the strength of the Hedgren brand reflected in a solid European, Asian and American client base.

Jan Andrew Naval, Hedgren brand associate, said customer satisfaction has been their highest priority.

Believing in the mission, Hedgren provides functional design, multi-functional and shaping of variety smart pockets for every carrier.

Naval said focusing on elegant minimalism, Hedgren bags are perfect for urban professionals, city trippers and women of the world.

He said thru quality label, they make bags using a material that stands the test of time.

Naval announced that Hedgren’s updated fashion designs are now available at their new Travel Club concept store at Centrio Mall.

Published in the Sun.Star Cagayan de Oro newspaper on March 10, 2013.

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