Wellcome, a treasure of trove of a supermarket-A A +A
By Bobby Lagsa
Sunday, September 1, 2013
NESTLED in the heart of the Camella Homes Community at the Gran Europa is a treasure trove of a supermarket which homeowners at the uptown community feel like their own – Wellcome Supermarket, a division of Rustan’s Supercenter Inc.’s retail empire.
Wellcome, a retail brand that originates in Hong Kong opened its 11th store in the country and the first in Mindanao.
Wellcome is formerly known as Expresslanes that Rustan’s has rebranded into Wellcome after it has partnered with Dairy Farm of Hong Kong.
Dairy Farm operates Wellcome, Guardian, Mannings and other stores in Hong Kong, China and in nine other countries.
According to Tet Fojas-Bachmann, Wellcome’s marketing division manager, the diminutive Wellcome Supermarket at the Gran Europa is an expression of its confidence in the city as it serves the uptown communities in Barangay Lumbia particularly at the expansive enclave communities of Gran Europa.
Leni Luya, managing director of VistaMalls, a division of Vista Land said that the presence of the Wellcome Supermarket is a value added service to its current homeowners and nearby communities.
“It is a different concept of trying to integrate mix-used facilities in our communities as a moved to integrate our master plan for our communities,” said Luya.
Bachmann added that as a flagship store in Cagayan de Oro and in Mindanao, the Wellcome brand of service will be the focal point of its presence, “We carry national and international brands in our superstores, like what we have in Rustan’s and Shopwises, only that we bring the service and quality food much closer to the communities,” Bachmann said.
Dennis Dagondon, a resident of Portico in Gran Europa said that his family and neighbors were excited to have a supermarket close to their homes, “We don’t have to go far to get our weekly supplies of fresh foods and basic necessities as we now have one right just a few blocks away,” said Dagondon.
As the streets of the Gran Europa are tree-lined, shoppers from the nearby communities can always opt to walk to Wellcome without worrying on gas expenses.
“We are trying to develop a wholistic community experience by providing our homeowners product and services that are in-community and also following the direction Vista Land is taking,” Luya said.
As part of its departure from the traditional community set-up, Vista Land has ventured into introducing self contained communities, drawing aspiration from residential land development of the United States, Singapore and other progressive countries that put premium in making communities ‘livable’.
Wellcome, as a trusted brand and partner of Vista Land, Inc. is set to capture the consumer market of communities developed by Vista Land.
“We have set aside a portion of our land development to cater to community malls which would benefit from the development,” Luya said.
Value added service
The Wellcome Supermarket in Gran Europa is a testament to the passion for value added service that Vista Land is known for.
Luya also added that they also welcome local entrepreneurs especially homeowners who have a concept and idea on investing at the community mall as they are looking to expand its services beyond Wellcome, “We are open to business that would add value to our community mall,” added Luya.
With a 400 square meters floor area, Wellcome carries a wide array of fresh foods and basic commodities that will benefit its residents.
With convenience in mind, Wellcome is offering assortment of fresh products with fast and friendly services. It is set to conquer other districts in the city as Donnie Tantoco, President of Rustan’s announced during the opening of Rustan’s Fresh in May this year that his company is looking at extensively expanding its operations in Mindanao.
Rustan’s Fresh at the Ayala-owned Centrio Mall is its biggest store in the country.
Bachmann added that the opening of Rustan’s Fresh catalyzed for the expansion of its little brother Wellcome as its logistics needs are channeled through Rustan’s Fresh.
“We don’t have to worry for our logistics needs as our mother store carries all the items we have in store,” added Bachmann.
Bachmann said that the Wellcome Supermarket also understands the needs of busy moms, “After work, they don’t have to go far from home to get their groceries, they will have ample time as we close at 10 in the evening,” Bachmann said.
Published in the Sun.Star Cagayan de Oro newspaper on September 01, 2013.