New radio station opens in Oro

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Saturday, March 24, 2012


A NEW radio station, owned by the family of businessman Jun Suan of Ultracraft Advertising, recently opened in Cagayan de Oro.

DxRU or Radyo Ultra, which opened on March 17, is sporting the radio frequency formerly owned by Bombo Radyo, which is 1188.

Bombo Radyo gave up the frequency but is still going on air with a different frequency.

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“The frequency was freely given to us because according to the NTC (National Telecommunications Commission), no radio station must operate with two frequencies,” Suan said.

Suan said it took him more than a year to acquire the frequency and waited for the go signal from the NTC before going on air.

He admitted he always wanted to put up a radio station, citing that his wife Girlie loves to share about her religion to other people.

“Thru Radyo Ultra, my wife could easily disseminate religious information to her listeners as well as offer public service to those who are in need,” he said.

He said they chose the name “Radyo Ultra,” which is taken from the name of his business, Ultra Craft Advertising, for easy recall.

Radyo Ultra is reportedly offering a unique radio program concept anchored by veteran announcers.

Jao Gumapac, DxRU station manager, said their program includes accurate news reporting from well-screened field reporters, public affairs program and live drama.

Gumapac said they also have a joke segment, Dr. Love that offers advice to the listeners and public service.

“To provide more public service, we had a slot for religious organizations for free where they could go on air live and discuss their point of views,” he said.

Aside from this, Gumapac said they would also play on air the nightly lotto draw to keep listeners updated with the winning numbers.

“With great combinations between public service and veteran anchors, more listeners would tend to switch to DxRU, not to mention the Bombo Radyo die-hard fans,” he said.

Suan assured that DxRU will not be bias and will be fair to everybody, regardless of political affiliation.

“Our news would be accurate, coming from reliable sources,” he said. (Nicole J. Managbanag)

Published in the Sun.Star Cagayan de Oro newspaper on March 25, 2012.

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