Climate change campaign launched

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Wednesday, July 23, 2014


FOR the concerns of climate change and its effects to the environment to reach far and wide, concerned government line agencies and other stakeholders launched the country’s Climate Change Advocacy Campaign (CCAC) Tuesday here.

In the strengthened collaboration between the Philippine Information Agency (PIA) and the Department of Environment and Natural Resources (DENR) in northern Mindanao, the campaign was designed to vigorously disseminate information aimed at educating Filipinos on the current trends in weather pattern–effects of the changing climate.

The “Nagbabago Na Ang Panahon, Panahon Na Para Magbago” as the slogan of the CCAC, is DENR’s project to provide thematic advocacy brand for its environmental programs and efforts, where the end result would weaken the public’s apathy to climate change concerns and environmental agenda.

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The CCAC is a brainchild of DENR Secretary Ramon J.P. Paje, who is part of the advisory board of the Climate Change Commission.

Ruth Tawantawan, DENR-10 regional executive director, said the campaign will bring to the fore the involvement of every Filipino toward self-preservation in consonance with the protection of the environment.

“The campaign is to popularize and strengthen adaptation and mitigation measures in response to climate change; inspire and motivate active cooperation and participation; [prescribe] behaviors and efforts; and facilitate partnerships with public and private communities—youth, academe, local government units, civic organizations, among others,” Tawantawan said in a statement read by Dr. Sabdullah Abubacar, DENR-10 EMB regional director.

Thelma Oliver, PIA-10 regional director, said the countrywide campaign hopes to enjoin Filipinos to take by heart the realities besetting the environment, particularly through factual information dissemination by utilizing media to the fullest.

“The PIA is mandated to inform the public of the government’s efforts for the awareness of our people to protect and better their lives, and this campaign is part of our involvement in the environmental concerns, because by doing so we are protecting ourselves,” Oliver said.

CCAC will position the youth and engage them as active proponents where they will become examples of value and behavioral formation to the near future generation.

The campaign will align other environmental agenda to the advocacy and present the climate change with high branding presence and visibility, for example, “Environmental effort is cool. It is the ‘in’ thing.”

The CCAC is also particularly focused on Geographical Hazard, Solid Waste Management, and the National Greening Program.

Climate change is the result of deforestation, floods, soil erosion, land slides and flooding, while in the identification of hazard-prone areas to warn stakeholders of the dangers posed to people once utilized as habitat, and the advantage of proper disposal of solid wastes.

With regard to abnormal weather patterns, where snow fall and storm happen in unlikely places, floods and typhoons occurring where they are not expected, the rising sea level due the melting of glaziers, the intense heat of the sun during summer and increased temperature on earth’s surface attributed to the greenhouse effect, were explained.

Landslides occur because of the softening of the surface in times of heavy and long rainfall, determining of fault lines, possible earth movements, among others, that would render places not suitable for human habitation were underlined during the presentation of topics on geo-hazard.

Segregation, reduce, re-use, recycle of solid wastes, as a matter of concern, to lessen the greenhouse effect, was brought the fore the Solid Waste Management program of the administration under Republic Act 9003.

Instead of leaving biodegradable waste materials to decay in landfill and contaminate underground water tables, these are instead transformed into fertilizers and from it derive biogas with the proper technology.

Published in the Sun.Star Cagayan de Oro newspaper on July 23, 2014.

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