Company pushes use in Cebu of fish oil as health supplement

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Monday, March 7, 2011


THOUGH taking fish oil supplements is nothing new to the Philippine market, the company behind Cenovis fish oil hopes to promote it by expounding on its health benefits.

Myrna Lim, brand manager of Sanofi Aventis, said there is a low appreciation for fish oil, unlike multivitamins.

Lim said they are promoting Cenovis to doctors so they can create awareness about the health benefits of fish oil.

While there are adults who remember being forced to drink fish oil in their younger years, Lim assured that Cenovis is odorless and does not have the nasty aftertaste.

Health supplements have begun sprouting in the market, but Lim is confident that the market will see the importance of fish oil.

She assured that unlike other products, they do not “overclaim.”

Lim said the promotion of fish oil is backed by countless studies.

Last Friday, Cenovis invited independent nutritionist Dr. Andrew Sinclair to expound on the health benefits of fish oil.

Important

Sinclair, considered a nutrition expert in Australia, was in Cebu to meet with health professionals to educate the public on the significance of fish oil in today’s diet.

He said recent studies show the value of fish oil, which is a natural oil present only in the tissues of fish.

“Recent findings have placed fish oil to be an important ingredient in helping the adult body achieve optimum health. Its health benefits can go as far as preventing many of today’s top fatal diseases,” Sinclair said.

The health benefits of fish oil are attributed to a nutrient known as Omega 3 fatty acids. He said they make skin elastic and boost the cells’ water and nutrient retention capacity, resulting in the delay of the appearance of wrinkles.

He also said these acids prevent arthritis, joint disorders and inflammatory disorders like diabetes by “activating a key receptor on body fat macrophanges.”

Sinclair also said that these acids boost brain health by helping proper communication between neurons to improve brain function and memory. These acids also help avoid cardiovascular diseases by lowering cholesterol levels and aiding in better circulation.

Sinclair heads the Omega 3 academy, an independent research institute dedicated to the study of Omega 3 fatty acids and its significance to human health.

Lim said they are developing a range of products with fish oil.

Sales

She believes the reception of the product is good, noting sales of P20 million since Cenovis was launched in May last year. She added that the number is increasing.

While other commercially available fish oil products are sourced from large fish, Australian brand Cenovis is sourced from Peruvian waters, reportedly one of the cleanest seas in the world.

The fish are taken to Norway for extraction.

Published in the Sun.Star Cebu newspaper on March 08, 2011.

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