Parklane launches new restaurant, improvements to facilities, services

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Thursday, April 28, 2011

A CEBU hotel is improving further its services to boost its image as an international guesthouse offering a truly Cebuano hospitality.

Cebu Parklane International Hotel manager Cenelyn Manguilimotan said in a press briefing on Wednesday that the hotel is banking on improving its services by giving international services with a Cebuano touch, ambiance and culture.

The improvement of the hotel services, she said, will help them position the hotel to attract more guests, particularly from the international market.


The Parklane unveiled its newest icon called “Manggo&Mangga,” based on the tropical seasonal fruit that represents Cebu.

Manguilimotan said the icon will help them brand the hotel as a destination that offers Cebuano hospitality.

Apart from the icon, The Parklane will also begin a series of improvements in the
entire hotel. It recently improved its gym to incorporate spa services and developed a new restaurant, Kan-anan, that offers Cebuano cuisine.

Manguilimotan said the hotel has allotted P5 million for the development of its food and wellness services.

The Kan-anan, which will start operating on May 15, will serve various Cebuano dishes ranging from salads such as Latu-Lukut-Gusu to popular specialty food like lansyaw and balbakuwa, among others.

Manguilimotan said they will also touch base with local government units from northern Cebu to the south in looking for the different specialties around the province that can be featured in the hotel.

The project, called “Sangka sa Kaha,” is still in the pipeline and aims to find the best chef and best specialty in the island. Manguilimotan said they plan to have the contest on a quarterly basis and the winner gets to do live cooking demonstration at the hotel.

The Parklane will also host a series of activities on May 15 in commemoration of the hotel’s late president Manuel Ting. These activities, dubbed Dalit sa Sugbu-anun, include a fun run, medical mission and the grand opening of Kan-anan.

To strengthen its thrust in being the only hotel that stands for Cebu, The Parklane will also hit the airwaves to promote Cebuano artistry on Studio 23. The program, called “Beyond Borders,” will feature Cebu products, people, culture and events.

High occupancy

Despite the intense competition in the hotel industry, Manguilimotan said the hotel still has an average of 79.8 percent occupancy.

Last January the hotel recorded a 100 percent occupancy. In February, the rate was 92 percent. The hotel credited the growth to the meetings, incentives, conventions and exhibitions (Mice) market. The Mice sector was earlier identified by the hotel industry as a potential market.

Manguilimotan also expressed optimism in the hotel industry amid the proliferation of the hotels and condo-hotels. She said that though they do not consider condotels as competitors, their presence somehow eats in to the market. “But we are very
optimistic, especially with the hotel’s thrust of tapping the Mice market,” she said.

Manguilimotan also commented that Cebu has enough rooms for tourist. She said it is high time to focus on improving infrastructure and marketing Cebu more as a destination.

The Parklane hopes to close the year at a 72 percent occupancy rate, slightly higher than the 68 percent occupancy registered in 2010.

Published in the Sun.Star Cebu newspaper on April 29, 2011.


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