Epson presents ink tank, mono inkjet

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Friday, October 7, 2011


PRINTER manufacturer Epson Philippines unveiled last Wednesday two new categories of printing solutions that aim to reduce printing cost among large, small and medium businesses.

Epson South and Southeast Asia managing director Eiji Ide said these innovations answer the need of businesses for high print quality at lower costs.

Epson launched the L series, touted as the world’s first genuine ink tank printers, and K series, the world’s only mono inkjet printers.

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Ide said the K and L series are designed to provide the Philippine market with the lowest print cost per page.

Cost

The cost per page with an Epson L100 and L200, which have four ink colors, is only six centavos and 12 centavos, respectively. The printing cost with an L800, which is a specialized photo printer with six inks, is only P1.67 per 4R-size photo.

The Epson L-series printers also feature Fast-Ink-Top-Up technology that is made up of designed components, such as ink tanks, special ink tubes and choke valve for easy ink refilling and transportation.

The Epson L series are priced at P7,800 to P13,800.

The printers are ideal for home and office use, and even for small, medium and large businesses that need color prints.

Epson also offers warranty for genuine parts.

The K-series, on the other hand, are new models designed for customers who only print black and white documents. The printing cost on K series printers, which are an alternative to laser printers, is 45 centavos per page.

Niche

Epson Philippines senior general manager and head of sales Ed Bonoan said the firm has found a niche market, in which customers want quality prints at low cost.

“End-users these days are becoming intelligent,” he said.

Aimen Tan, Epson K-series product manager, warned though that ink refill is not the best option to cut printing costs.

She said refills may result in poor quality printing and may damage the printer.

Models

The K-series are available in three models: K100, a monochrome inkjet printer; K200, an all-in-one monochrome printer; and K300, an all-in-one monochrome printer with automatic document feeder. Princes range from P6,195 to P9,495.

Aside from the low cost-per-page, the K-series also has a built-in duplexer; high laser-like speed; high print quality and flexible media; and built-in ethernet for convenient file sharing. K printers consume 70 percent less power.

The company believes there are many opportunities for the new Epson K series, citing IDC’s report that single function monochrome laser printers grew by 47 percent in 2010. Single function laser printers also comprised 93 percent of the market.

IDC, a research agency, said that in Asia Pacific (excluding Japan), monochrome laser printers grew 40 percent over the same period, almost double the growth of color laser printers at 22 percent.

Monochrome

IDC expects the market for monochrome and laser printers to grow over the next five years.

Bonoan said aside from offering new products to the market, Epson will also strengthen further its presence outside Metro Manila.

About 60 percent of the company’s growth, he said, comes from Visayas, Mindanao and regional areas outside Metro Manila.

“Economies outside Metro Manila have improved a lot, we are looking at the regional areas for the company’s growth potential,” Bonoan said.

Epson is led by the Japan-based Seiko Epson Corp. The Epson Group of Companies comprises over 75, 000 employees in 100 companies around the world.

Its presence in the Philippines was established in 1998. Epson Philippines now has a network of 77 authorized service centers nationwide with more than 60 dealers and more than 400 shops across the country.

Published in the Sun.Star Cebu newspaper on October 07, 2011.

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