Japanese restaurant chain opens branch in Ayala Center

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Sunday, December 4, 2011


MANILA - based Japanese restaurant chain SumoSam has opened its first franchised branch in the Visayas at The Terraces in Ayala Center Cebu.

Officials of the company said they will be opening 15 more branches in the next two years, in addition to the 10 stores they currently operate.

SumoSam co-owner and founder Raymund Magdaluyo said the company’s expansion in the Visayas was spurred by the interest of their Cebuano partners in bringing the brand here.

Mandaluyo said the opening of SumoSam will give Cebuanos more dining options. “Our strength relies on the quality of the food we serve and quality customer service we render,” he said.

Investment

The SumoSam’s typical franchise investment range from P5 million to P7 million, depending on the store size.

SumoSam serves 140 food items. The owners also plan to add to the menu food that uses uniquely Cebuano ingredients.

Actor and chef Marvin Agustin, a co-owner of SumoSam, said he is optimistic about the Cebuano market.

“The restaurant has been hitting good sales in Manila. We are confident we would also do well here considering that the kind of food and service in Manila will also be done here. We will be pushing for quality in food and service to satisfy our Cebuano customers,” Agustin said.

He said the company’s confidence also stems from the presence of Cebuano business partners who know and understand the market. Shanna Lopez of Nexus Real Estate Corp. is one of the company’s business partners here.

Expansion

SumoSam’s first branch opened in 2005 in Shangri-La Mall. The company opened another outlet in Rockwell Power Plant Mall in Makati a year after. SumoSam now has branches in Pampanga, Quezon, Laguna and Davao City.

The company also plans to open another outlet in Ayala Center Cebu’s new phase and in Bacolod next year.

The success of SumoSam has also led to the opening of other restaurant chains like John and Yoko, a cosmopolitan-Japanese cuisine; Marciano’s, an Italian-New Yorker cuisine; and Mr. Kurosawa, a European-Japanese cuisine in Manila.

Published in the Sun.Star Cebu newspaper on December 05, 2011.

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