Microsoft names local partner for Central Visayas

Wednesday, February 8, 2012

TO strengthen their presence in the Visayas and improve introduction of their products, a software company has appointed an official partner to help them invest in dedicated sales and technical resources.

Microsoft Philippines introduced MSI-ECS as its official market development partner in Central Visayas to aid them in expanding their coverage and better serve small and medium enterprises in the region.

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Small and midmarket solutions and partners director Bernadette Nacario said in a press conference that the company has seen the growth of cities outside of Metro Manila and has decided to align its growth with that of the country.

“Microsoft has always been about helping the country. We want to help businesses transform using technology and it makes sense to expand geographically,” she told reporters.

Productivity

Nacario said the geographical expansion program will aid small and medium businesses, who are their partners in selling Microsoft products, in boosting their productivity and to be able to better connect with Microsoft customers.

Nacario identified the cities of Cebu, Davao and Iloilo as the centers of their expansion program, with MSI-ECS being the main partner for Cebu and Central Visayas.

She said that through MSI-ECS, resellers of Microsoft products can easily reach out to them so they can ask for resources to develop more customers and sellers of their products.

MSI-ECS president and chief executive officer Jimmy Go said this company already distributes brands that work in line with Microsoft such as HP, Dell, Samsung, Lenovo, Asus, Acer, Sony and Samsung.

The expansion project includes marketing events like roadshows, technology learning sessions and product updates.

Showcase

Will Knight, Microsoft online sales manager for Asia Pacific, said this program will allow them to showcase other Microsoft products beyond the Microsoft Office suite.

He said people who participate in these activities will realize they also offer products in virtualization and communication.

In general, Knight said people around the world are “hungry” for technology and said that once they learn things, they can easily build better things around it.

Apart from Indonesia, Malaysia and Vietnam, Knight said the Philippines is considered one of the areas with a high potential market.

Microsoft Philippines managing director John Bessey said that most companies would agree that information technology is a very important part of business.

He explained that the activities they have lined up can help partners with existing Microsoft systems use these to their advantage.