Insurance firm promotes optimism with search for ‘happiest Pinoy’-A A +A
By Mia A. Aznar
Wednesday, February 29, 2012
TO promote positive values such as optimism, resilience and hope, an insurance company hopes their search for a happy person will inspire many to stay positive.
Cebuana Lhuillier Insurance Solutions, Inc. announced the search for the Happiest Pinoy, a nationwide contest that seeks and recognizes the country’s most optimistic and passionate Filipinos who overcame difficulties and exhibited resilience amid the challenges in life without losing the cheerful attitude.
The contest is open to any Filipino with a constantly cheerful face, an optimistic outlook, proven ability to rise above life’s challenges and has a positive impact on the lives of others.
Jonathan Batangan, general manager of Cebuana Lhuillier Insurance Solutions, said the contest is meant to promote positivity.
He added that this is the company’s advocacy campaign and that they do not expect to earn from it.
The contest has been open since October last year and nominations will be accepted until June 30.
The winner and nine runners up will be announced at a gala dinner in July. The winner will receive P250,000 cash while the runners-up will receive P25,000.This year, the company hopes to find an inspiring story among the masses, as their previous winner was a businessman.
During the first run of the contest, only 19 of the 200 nominations came from the Visayas, including the winner, Winston Maxino from Dumaguete. They hope to get more participation from Visayas and Mindanao this year.
“We are sure there are a lot of inspiring stories out there. We just need to discover them,” Batangan said.
To further promote happiness among the Filipinos, the company is organizing “Conference of Happiness” this July.
The contest, he said coincides with the company’s 25th founding anniversary this December.
Batangan added that the contest has also garnered for them international awards for best PR initiated campaign.
As of this month, they have since received 20 nominations. But they are confident that nominations will arrive towards the deadline.
Aside from the contest, the company also announced the launching of the Cebuana Lhuillier 24k card, a membership rewards card for their clients.
Warren Enterja, division manager for business development, said cardholders benefit by earning points and using these points in their transactions such as services for e-load, bills payment, interest and service fee payments and donations to the company’s partner charitable institutions.
They can also have faster transacting because of a dedicated booth for them.
He said that unlike membership rewards cards, theirs had no expiry date and is accepted in all their 1,500 branches nationwide.
They currently have 1.7 million cardholders.
Published in the Sun.Star Cebu newspaper on March 01, 2012.