Cebu Pacific celebrates website award with seat sale

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Thursday, March 1, 2012

THE Philippines’ largest national flag carrier, Cebu Pacific bested other airlines in the Digital Filipino Web Awards recently, when it was recognized as this year’s winner for the airline category.

The Digital Filipino Web Awards showcases Filipino-owned companies which have the best web presence in terms of their 1) website, 2) e-commerce engine, 3) online marketing and 4) social networking sites engagement. The Digital Filipino group tracks and monitors these websites using metrics and measurable output to decide on the winners.

Criteria for this award are: search engine and social media visibility (40 percent), website traffic and stickiness (40 percent), and technical performance (20 percent).


“We are very happy to be recognized by the Digital Filipino for our online efforts, since Cebu Pacific has remained at the forefront of innovative marketing and e-commerce in the Philippines. Our passengers can look forward to even more convenient features on and more prizes to be given away on our official Facebook and Twitter pages,” said Cebu Pacific VP for Marketing and Distribution Candice Iyog.

Because of the win, Cebu Pacific CEB is offering a P1 seat sale to select destinations from March 2 to 4 or until seats last, for travel from June 1 to Sept. 30, 2012.

Passengers can buy P1 seats from Cebu to Kalibo, Bacolod, Butuan, Cagayan de Oro, Boracay (Caticlan), Davao, Dipolog, Dumaguete, General Santos, Iloilo, Ozamiz, Pagadian, Siargao, Surigao, Tacloban or Zamboanga.

P1 seats are also available from Davao to Cagayan de Oro, Iloilo or Zamboanga, from Cagayan de Oro to Iloilo, and from Zamboanga to Tawi-Tawi.

Meanwhile, for travel from April 1 to May 31, 2012, passengers can buy P888 seats from Manila to Butuan, Cagayan de Oro, Cotabato, Davao, Dipolog, General Santos, Ozamiz, Pagadian, Surigao or Zamboanga.

International seats are also up for grabs, for travel from May 1 to July 31, 2012.

Passengers can buy P888 seats from Manila to Brunei or Kota Kinabalu, P1,088 seats from Manila to Ho Chi Minh, Kuala Lumpur or Hanoi, and P1,888 seats from Manila to Bangkok or Siem Reap.

“We also encourage everyone to join the CEB Club, which was relaunched last year. It is very convenient for passengers who book CEB tickets often since they will get to manage their bookings, track flights and receive early alerts on seat sales,” she added.

CEB Club members can store guest details, especially if they keep booking for family and friends, and payment details for a faster booking process. They can also view and print itinerary receipt, do web check-in and print a boarding pass, change or cancel bookings, add baggage allowance or travel insurance, and check flight status, among others.

Cebu Pacific was the first to introduce e-ticketing, web check-in, self check-in, Lite Fares and seat selection in the Philippines. Last year, Cebu Pacific partnered with for easy hotel booking through the Cebu Pacific website. The airline also introduced a payment center option that allows guests to book online and pay via partner banks. (PR)

Published in the Sun.Star Cebu newspaper on March 02, 2012.


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