Smart ‘keeps lead’ in wireless broadband-A A +A
Monday, June 18, 2012
SMART Communications, Inc. kept its lead in Philippine wireless broadband market for the 7th year in a row as it topped the 1.6-million subscriber mark.
According to information from the Securities and Exchange Commission (SEC), nearly half a million more Filipinos use Smart for their mobile wireless (plug-it) and fixed wireless (home) broadband needs compared to its closest competitor.
“We have kept and even improved on our commanding 60 percent share of the market because we strive to keep Smart Broadband subscribers happy and satisfied,” said Smart Broadband Internet and Data Services Head Lloyd Manaloto.
A study conducted by independent research groupPhilippine Survey and Research Center(PSRC) said Smart Broadband outperformed its rivals in all fronts in terms of consumer perception.
Surveyed were 1,800 males and females aged 13 to 60 years old from ABCD socio-economic classes from Luzon, Visayas and Mindanao during the first quarter of the yearwho viewed Smart as the superior brand when it comes to brand image, product quality (consistent speed, fast Internet, signal coverage, reliability and signal strength), customer service and pricing.
Manaloto is confident that Smart will be able to further capitalize on the public’s clamor for better mobile Internet service as the company, along with parent firm PLDT, wraps up its network modernization efforts.
Chief among the hardware upgrades in theP67.1 billion endeavor are the installation of powerful Multi Radio Access base stations that are capable of offering mainstream 2G, 3G, and new technologies such as High Speed Packet Access Plus (HSPA+) and Long Term Evolution (LTE) depending on market demand.
HSPA+ and LTE are fourth generation (4G) wireless broadband technologies which are capable of download speeds of up to 84Mbps and 100Mbps, respectively. Smart is the only wireless services provider in the Philippines with a working LTE network.
“Smart has always been the number one choice and soon, we will be the only choice as we take mobile broadband into newer and greater heights,” he said. “We are the only network in the country that is ready to meet the demands of the future.” (PR)
Published in the Sun.Star Cebu newspaper on June 19, 2012.