HTC targets Visayas smartphone market-A A +A
By Mia A. Aznar
Friday, July 13, 2012
AFTER being “well-received” by Cebuano smartphone users, officials of HTC expect those loyal to their brand to appreciate more the latest phone models they launched locally yesterday.
HTC Philippines manager Richard Javier announced the availability of new models from HTC’s One series and Desire models in time for a mall-wide sale in one of Cebu City’s malls.
Javier said they plan to enter the Visayas “with a bang” and that they will be active in more areas of the region in the coming days.
Marketing communications manager Francisco Torno III introduced the three new models to reporters and bloggers. He noted that those who use HTC smartphones are the tech-savvy who do not want to compromise on quality and that they have managed to tap the high-income market segment that appreciates the quality they deliver.
Torno said they did well with the HTC One X in Cebu and that they consider Cebu one of their top markets, seeing growth compared with the previous year.
The entry-level smartphone is the HTC Desire C, which sells for P10,990 and is designed for those who want their first smartphone. Torno said that even if it is a cheaper phone, it still offers “the full smartphone experience” as it comes with Beats audio, HTC Sense and Android Ice Cream Sandwich.
The HTC Desire V is a dual-SIM smartphone meant for those who need to keep track of their personal and business lives in just one device. The active dual SIM feature allows the user to switch easily between networks. It also comes with the same features of the HTC Desire C and sells for P16,990.
“The HTC Desire family offers customers excellent design, easy access to content and fast connectivity, making them the perfect lifestyle smartphone choice,” said Javier.
Both models also have Dropbox integration, giving users 25gb of online space.
As for the HTC One series, the company unveiled the HTC One S, a phone that has a slim design with a fast dual core processor.
Sold for P26,990, the One S comes in a unibody casing with universal Beats audio experience, low-light camera capture and records video and still photos at the same time.
It can also be linked to the car wound system using the HTC Car StereoClip for access to the phone’s integrated mapping and navigation services and playing songs from the phone’s music library. Torno added that the phone has 60 percent more battery life than their previous model, the HTC Sensation.
As an introductory offer, they will be offering a 10 percent discount on cash purchases this weekend. They will also be selling SD cards and Belkin Power Packs at P1 for the first 20 customers who drop by the HTC Concept Store at the SM City Cebu Cyberzone.
Published in the Sun.Star Cebu newspaper on July 14, 2012.