Smart launches ‘experience center’ for technology services, products-A A +A
Thursday, August 9, 2012
CEBUANOS can preview the Internet browsing speeds offered by Long Term Evolution (LTE) even if the service is still not commercially launched in Cebu by visiting the Jump Experience Center in SM City Cebu.
Jump is an interactive hub that showcases technologies of PLDT, Smart Communications Inc. and its affiliated companies. The Jump Experience Center was launched in Cebu yesterday.
LTE, which has been described by the telecommunications industry as the fastest fourth generation (4G) connection technology globally, will be launched in Cebu “very, very soon,” said Smart broadband and data services head Lloyd Manaloto.
But even before that launch, the technology is already available for testing in the LTE booth in Jump, said Smart external customer service manager Veronica Gabaldon.
Gabaldon said LTE allows consumers to view high-definition video streaming without buffering and download files at “blazing speeds.”
Smart sales and customer service group head Perry Bayani said Jump complements the telco’s existing retail centers. He said the center is “a convergence of the technologies” of PLDT and its affiliated companies “put together according to lifestyle.”
The home technology showcase, he said, can include such products as Cignal, PLDT DSL or Fibr and the Telpad, a tablet for the landline.
Jump first opened in Manila last year and the center averages 600 visitors on weekdays and more than 1,000 on weekends.
Gabaldon said the Jump Center in Manila has become a field trip destination for students. She said they are expecting to replicate that in Cebu.
Bayani said those who visit Jump appreciate the experience because it is “not a hard-sell and they are not forced to buy anything.”
“Jump is meant to showcase new technology, including those not yet widely available,” said Smart executive president and wireless consumer division head Noel Lorenzana.
The center demonstrates the use of augmented reality (AR) technology. It also highlights the use of quick response (QR) codes in games. In yesterday’s launch, Smart showed the use of QR codes to deliver heritage and tourism information in Cebu. “QR codes are the future,” said Lorenzana.
Jump also offers free training sessions on technology inside its 20-seater Springboard room. Gabaldon said their Jump squad members can conduct trainings ranging from basic to advance and on such subjects as using Android devices, iPhones, iPads and BlackBerry units. She said they plan to also invite experts to talk about technology topics in the center.
Published in the Sun.Star Cebu newspaper on August 10, 2012.