Acer names MDR Microware official distributor

ACER (Philippines) Inc. has appointed MDR Microware Sales Inc. to be its official distributor for both consumer and commercial monitor models for the Visayas and Mindanao markets.

Acer Philippines Inc. sales and marketing director Agnes Mabel Espino said in a press conference on Thursday that MDR’s strong presence in the southern Philippines will help them ensure product availability and consistency of supply to various market segments.

Bridge

MDR Microware Sales Inc. executive vice president Elvi Suficiencia said working with Acer will strengthen the company’s mission to bridge the gap between innovation and the Vis-Min demand.

Suficiencia said their presence in the market is more than just doing business–they want to bridge technology and the community. He said demand for IT products in Cebu would continue to increase given Cebu’s growing corporate market and Cebuanos’ high purchasing power.

MDR has distribution hubs in key cities like Cebu, Davao, Cagayan de Oro and Iloilo.

Acer is the number one PC vendor in the Philippines based on the latest results of the International Data Corp. (IDC) Asia-Pacific Quarterly PC Tracker. It has a 40 percent market share in the notebook computer segment.

IDC is a market research company that focuses on information technology, telecommunications and consumer technology markets.

“We are confident the company would further grow given the strong demand in the market,” Espino said. She said access to content, given improved Internet connectivity, will fuel growth of PC sales.

Citing studies of IDC and Gartner, Espino said PC shipment to the Philippines is projected to grow by 2.3 million units this year from almost two million units shipped in 2011.

She said PC sales in the Asia Pacific would be a major contributor to the growth of the worldwide PC market as buyers in this region are more financially able than those in other countries that were affected by the economic slowdown of Europe and the US.

“The opportunity of growing the business is here,” Espino said, referring to both the consumer and commercial market segments.

She said that aside from the PC, the demand for tablets will grow “relatively fast” with the release of Windows 8.

Schools

Espino said they have found a new market in Manila where schools are slowly migrating to digital textbooks. “Students now carry one device that has all the contents of their textbooks. Acer is looking at this market in the long run,” she said.

Acer is a global manufacturer of computer netbooks, desktop computers, computer tablets, display monitors, projectors, system servers and smartphones.

During the product presentation, Darrel Denby So of Acer (Philippines) Inc., showcased
Acer’s eco-friendly and ultra-slim S-series LCD monitors. So said Acer S series monitors are eco-friendly. It also utilizes LED technology to save power.