Teen designers gain street cred, cult following

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Saturday, October 6, 2012


THE clothing line business is becoming mainstream for many young entrepreneurs in Cebu that support the local music and skateboarding scene. From doodles to abstract, a variety of designs are crafted to pump up the younger populace.

Simplicity, however, remains the best policy for Deane Paul Ibale, Zedrick Jade Juntilla and Justine Perez.

All three are still 18 years old. Ibale is taking up BS in Industrial Engineering at the University of Cebu Lapu-Lapu Mandaue, while Juntilla is a student of BS Information and Communications Technology from the University of San Carlos Talamban Campus. Perez is currently out of school.

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As for Juntilla, simple designs are the hardest designs to perfect.

The idea started in high school. They had a group back then and a member suggested they have a shirt. Ibale did the job since he’s into graphic design. Later on, they thought they could make money out of it. Their original clothing line was created on June 5, 2011.

“For a couple of weeks, we were the only ones who liked its Facebook page. We were about to withdraw the idea but Zedrick’s father became interested,” Ibale recalled.

They were provided with P20,000 to start. Their major channel for promotion? Facebook.

“Our family and friends have been supportive since then,” Juntilla said.

Dubbed as Project Meltdown, their concept is simple and snazzy altogether, projected through cartoons and doodles. The rampant change of shirt genre triggered the team to split their designs to create distinction.

Project Meltdown was transformed into two separate lines, The Wipeout and Leet.

Wipeout and Leet are displayed at 6014 Tee Shop in Alang-Alang, Mandaue City. Pricing is P300-P350 apiece.

Perez said their street wear design is not really conventional among their audience, ages 16-25, and that could be one thing that separates them from the rest.

“I guess the quality of our products keeps our customers coming back, Juntilla added.

“I think we’re the youngest in the trade here in Cebu. We still have a lot of growing up to do but we’re having fun. It’s 10 percent business, 90 percent sense of fulfillment,” Ibale pointed out.

Published in the Sun.Star Cebu newspaper on October 06, 2012.

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